Ontarians get fresh: Mediaplanet’s “Our Food” Campaign Bites into the Juiciest Topics Surrounding the Provincial Sustainable Food Sector

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Mediaplanet announces distribution of its third cross-platform edition of Our Food, encouraging readers to source and savour the robust organic and local food prospects throughout the province of Ontario. The sustainable agri-food sector in Ontario attempts to revolutionize the way Ontarians consider and interact with their food, as well as highlight the quality-of-life benefits that organic farming has on our environment and our economy.

The print component of “Our Food” is distributed within today’s edition of the Toronto Star, with a circulation of approximately 622,000 copies and an estimated readership of 230,400. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, please visit http://www.canadianfoodinfo.ca

The publication features an exclusive Mediaplanet interview with food celebrity Chef Michael Smith. Smith opens up to readers about his culinary heroes and food inspiration, as well as his perspective on the future of culinary arts in Canada. He states that, as Canadians, “we are past the head-scratching wonderment of discovering our own culinary identity and well into celebrating it.” Special editorial from Minister of Agriculture, Food, and Rural Affairs, Jeff Leal, showcases the economic advantages of local food sourcing while Executive Director, Canada Organic Trade Association, Matthew Holmes, explores the effects of our ‘food print’ on the environment.

Special thanks to the Green Belt Fund, County of Simcoe for the Greater Good, Green Organic, The Big Carrot, and others for their support in the making of this campaign.

About Mediaplanet

Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.

Press Contact:
Jessica Samson Doel
jessica(dot)samson(dot)doel(at)mediaplanet(dot)com
416-583-2207

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Laura Shaw
Mediaplanet
+1 416-583-2263
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Jessica Samson Doel
Mediaplanet
416-583-2207
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