APT Announces Continued Partnership with American Greetings

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Company to Extend License of Test & Learn and Space Planning Optimizer Software

Applied Predictive Technologies (APT), the world’s largest purely cloud-based predictive analytics software company, announced today that American Greetings, a creator and manufacturer of innovative social expression products, has extended its license of APT’s Test & Learn and Space Planning Optimizer software. With this agreement, American Greetings will continue their partnership with APT, which began in 2004, to 2016. American Greetings continues to be among many other industry-leading manufacturers, including Anheuser-Busch, Kellogg, and Procter & Gamble, who use APT’s software to evaluate initiatives in merchandising, products, pricing, and space allocation, among other areas.

“For the past decade, APT has been a thought-partner in developing our analytical capabilities. In addition to using their Test & Learn software to determine the impact of new programs, we also employ APT’s Space Planning Optimizer solution to help us maximize dollars at retail,” said Tom Bowen, Director, Quantitative Methods and Research. “The software generates actionable space recommendations by product, by category, and by retail location. We continue to use APT’s software because it significantly impacts our decision-making process and improves our bottom-line.”

“APT is pleased to continue our relationship with American Greetings,” said APT SVP John Howard. “Identifying the incremental impact of a program can be extremely challenging for manufacturers due to the volatile retail environment. Test & Learn allows CPGs and their retail partners to determine the true cause-and-effect relationship between a business action and changes in key performance metrics.”

About Applied Predictive Technologies
APT is the world’s largest purely cloud-based predictive analytics software company. APT’s Test & Learn software is revolutionizing the way Global 2000 companies harness their Big Data to accurately measure the profit impact of pricing, marketing, merchandising, operations, and capital initiatives, tailoring investments in these areas to maximize ROI. APT’s client portfolio features the world’s best known brands, including Walmart, Staples, Lowe’s, American Greetings, Victoria’s Secret, Hilton Hotels, and others. APT has offices in Washington, D.C., San Francisco, London, Taipei, and Tokyo. Visit http://www.predictivetechnologies.com to learn more.

About American Greetings
For more than 100 years, American Greetings Corporation has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $2 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://www.corporate.americangreetings.com.

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Cathy Baker
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