Social Networking: Coming of Age:Bay Area Hits 1,300 Likes on Facebook

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Social media can be a prime driver of awareness for nonprofits with tiny ad budgets.

Traffic spikes on the new Coming of Age:Bay Area website!

Many new members cite social media as their initial awareness of Coming of Age:Bay Area.

Coming of Age:Bay Area announced a significant milestone, hitting 1,300 Likes on their Facebook page. Identifying the popular social media site as one of the prime drivers of traffic to their recently redesigned website, the organization made Facebook awareness an integral part of their strategic plan for greater visibility.

Coming of Age:Bay Area was able to accomplish this feat through a combination of paid advertising and organic content. The dramatic increase in the organization's potential Facebook audience has resulted in a 58% increase in Overall Traffic and an 11% increase in New Visitor traffic since the new website relaunched on July 28th.

Coming of Age:Bay Area is a web-based organization and all interaction with members, from recruitment to assigning volunteer opportunities, is conducted online.

“There is a connection between our presence on Facebook, LinkedIn and other areas of the web and our new members,” said Eric Nelson, Coming of Age:Bay Area Talent Coach. “Many new members cite social media as their initial awareness of Coming of Age:Bay Area.”

Despite a tiny ad budget, many businesses and organizations are finding success in the world of social media. As a marketing tool, it can be extremely beneficial, as Coming of Age:Bay Area has seen.

According to an article from Forbes magazine, “The best part about social media marketing is that it can be deployed without spending millions. If businesses handle it on their own, it costs nothing but the time of the person doing the updates.”

To view Coming of Age:Bay Area’s Facebook page, visit
<br>About the company:<br>Coming of Age:Bay Area celebrates the ability of all people age 50+ to continue to grow, transform their communities, and become a force for public good. The organization offers volunteer opportunities, workshops, educational events and one-on-one coaching. It is sponsored by Northern California Presbyterian Homes and Services (NCPHS) with additional funding provided by the Corporation for National & Community Service/RSVP Grant, other community grants and in partnership with KQED. For more information, please visit or

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Joseph Graceffo
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