PM360 Magazine Announces Winners of 2014 Trailblazer Awards

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Best of the Best in Healthcare Marketing Honored at Gala Event

We are happy to shine the spotlight on these exceptional companies and individual marketers as they all demonstrated a passion to improve the lives of patients with innovative solutions to improve outcomes.

PM360, a leading health-marketing industry trade magazine, recognized the best innovators in the pharmaceutical industry with their annual Trailblazer Awards on Thursday, September 18, 2014. The honors, bestowed at a gala banquet at Gotham Hall in New York City, are given to outstanding companies, marketers and brand managers representing top talent and brands.

“This industry deserves a chance to celebrate its accomplishments,” says Anna Stashower, CEO and Publisher of PM360. “We are happy to shine the spotlight on these exceptional companies and individual marketers as they all demonstrated a passion to improve the lives of patients with innovative solutions to improve outcomes.”

This year’s winners continue the tradition of honoring pharma marketers for their exceptional forward thinking. The Pharmaceutical or Biotech Company of the Year went to Eli Lilly and Company, and Steven Millerman, CEO of Prime Access, was named the Trailblazer Marketer of the Year for his exceptional work revolutionizing multi-cultural healthcare communications. This year’s PM360 Lifetime Achievement Award went to that Ron Pantello, Founder of Lally, McFarland & Pantello and Former CEO and Chairman of Euro RSCG Life Worldwide.

“Ron Pantello is universally admired in this industry as a beloved leader who was never afraid to reinvent himself,” explains Stashower. “He is a true leader for the ages and will also remain the golden example of what marketers in this industry should strive toward.”

Entries are judged and winners selected by the PM360 Editorial Advisory Board, a cross section of experts from across the industry. Winning entries were judged based on different criteria for each major category including Company of Year (innovation, talent development and social responsibility), Brand Champions (innovation, leadership, communication, analytical and organizational skills) and Initiatives (content, format, success in reaching targeted audience and overall quality). Each distinguished themselves in their ability to stand out in the complex healthcare environment. Additionally, the Marketer of the Year award singles out the individual who best exemplifies the most insightful, forward-thinking and transformative marketing ideas and actions in the industry. PM360 will publish profiles of this year’s Trailblazer winners in its October issue.

This year’s PM360 Trailblazer winners include:

LIFETIME ACHIEVEMENT AWARD RECIPIENT
Ron Pantello, Founder of Lally, McFarland & Pantello and Former CEO and Chairman of Euro RSCG Life Worldwide

MARKETER OF THE YEAR
Steven Millerman, CEO, Prime Access

COMPANY OF THE YEAR: PHARMACEUTICAL/BIOTECH
Eli Lilly and Company

COMPANY OF THE YEAR: MEDICAL DEVICE
Stryker

COMPANY OF THE YEAR: SPECIALTY PHARMA/BIOTECH
Cubist Pharmaceuticals

COMPANY OF THE YEAR: ADVERTISING AGENCY
Intouch Solutions

COMPANY OF THE YEAR: SUPPLIER/VENDOR
Health Monitor Network

BRAND CHAMPION AWARD WINNERS
Autoimmune: Nick Ferrara of Janssen Biotech for Stelara
Cardiology: Misty Nail, Associate Director, New Commercial Channels, Novartis Pharmaceuticals Corporation
Central Nervous System: Crystal Friend of Acorda Therapeutics, Inc. for the Epilepsy Disease-State Awareness Initiative
Dermatology: Adelle Walker, Marketing Director, Allergan Medical Dermatology
Diabetes/Metabolic Disorders: Jon DeBoer of Eli Lilly for Humulin R U-500
Gastrointestinal: Mike Cvijanovich of Entera Health for EnteraGam
Hematology/Oncology: Kes Kotani of Baxter for Advate
Infectious Disease: Jasper Beard of ViiV Healthcare
Innovation: Carrie Schaal, Commercial Training & Development Group Commercial Lead, Innovation, Genentech
Managed Markets: Charles Hampsey, Associate Director, Customer Marketing, Eisai (currently Director, Payer Marketing at Bayer Healthcare)
Medical Device/Diagnostics: Sylvia Bartley BSc, Hons; PhD of Medtronic for Deep Brain
Stimulation (DBS) Procedure Workflow Analysis iPad Application
Men’s Health: Kelly Marie Young of Eli Lilly
Ophthalmology: Jason Menzo of Nicox Ophthalmic Diagnostics
Pain/Inflammation: Jonathan Kuhn, Senior Director, Global & Brand Marketing, Acorda Therapeutics
Respiratory: Stephanie Tsolakis of Teva Respiratory for QVAR
Women’s Health: Mary Claire Kenworthy of Avion Pharmaceuticals for the Prenatal Products Portfolio

INITIATIVE WINNERS
APP: Silver Winner
MyHizentra Infusion Manager App (CSL Behring, 23K Studios)

APP: Gold Winner
ResearchShare (JTE Multimedia)

CONSUMER WEBSITE/ONLINE INITIATIVE: Silver Winner
Gilenya.com (Novartis, FCB Health)

CONSUMER WEBSITE/ONLINE INITIATIVE: Gold Winner
A Bright Idea: PillCamCrohns.com (Given Imaging LTD, Intouch Solutions)

CORPORATE CAMPAIGN: Silver Winner
Alkermes “Your Challenge is Our Challenge” (Alkermes Pharmaceuticals, Palio+Ignite)

CORPORATE CAMPAIGN: Gold Winner
Amgen Biotechnology’s Corporate Campaign (Amgen Biotechnology, Ogilvy CommonHealth Worldwide)

CRM INITIATIVE: Silver Winner
Faces of Celiac (Quest Diagnostics, CDMiConnect)

CRM INITIATIVE: Gold Winner
Yervoy Be Heard. It’s Time to Talk Options. (Bristol-Myers Squibb, MRM//McCann)

DTC CAMPAIGN: Silver Winner
Latuda DTC Campaign (Sunovion Pharmaceuticals, JWT)

DTC CAMPAIGN: Gold Winner
Faces of Celiac (Quest Diagnostics, CDMiConnect)

DTP CAMPAIGN: Silver Winner
Children’s ZYRTEC® Seasonal Allergies PhreesiaPad Campaign & MD&Me program (McNeil Consumer Products, Phreesia)

DTP CAMPAIGN: Gold Winner
Kadcyla Symmetry (Genentech, Sudler & Hennessey)

EMR PROGRAM: Silver Winner
PDR BRIEF (4th Channel, A PDR Network Company)

EMR PROGRAM: Gold Winner
Merck Vaccines Population Health Collaboration (Merck, Practice Fusion)

HCP EDUCATION: Silver Winner
Respimat Inhalation Demonstrator (Boehringer Ingelheim, Bang & Olufsen Medicom)

HCP EDUCATION: Gold Winner
Getting Straight to the Point at the World Diabetes Congress (Novo Nordisk, Biosector 2)

INTERACTIVE MARKETING PROGRAM: Silver Winner
Levemir (Novo Nordisk, Physicians Interactive)

INTERACTIVE MARKETING PROGRAM: Gold Winner
Cubicin iPad App (Cubist Pharmaceuticals, Dudnyk)

MULTI-CULTURAL CAMPAIGN: Silver Winner
Hypertension U.S. Hispanic Campaign (Novartis, Prime Access)

MULTI-CULTURAL CAMPAIGN: Gold Winner
Multiple Myeloma in the African American Community (Millennium Pharmaceuticals, Snow Companies)

PATIENT/CONSUMER EDUCATION: Silver Winner
Asante Solutions SNAP Insulin Pump Video-In-Print Patient Education Brochure (Asante Solutions, DePirro/Garrone, Vpak Media)

PATIENT/CONSUMER EDUCATION: Gold Winner
HIV Answers Program and Awareness Campaign (Gilead Sciences, Digitas Health LifeBrands)

PAYER ACCESS PROGRAM: Silver Winner
Biotechnology by Amgen: It’s in our DNA (Amgen Biotechnology, Ogilvy CommonHealth Worldwide)

PAYER ACCESS PROGRAM: Gold Winner
Belviq for chronic weight management (Eisai, Palio+Ignite)

PERSISTENCE/ADHERENCE PROGRAM: Silver Winner
Avastin CARES (Genentech, CDMiConnect)

PERSISTENCE/ADHERENCE PROGRAM: Gold Winner
Crestor Augmented Adherence Program: SMS e-Savings Text Service (AstraZeneca, PSKW)

PHARMACY CAMPAIGN: Silver Winner
Restasis Solutions at the Shelf Program (Allergan, Rx Edge Pharmacy Networks, Beacon Healthcare Communications)

PHARMACY CAMPAIGN: Gold Winner
Merck Adult Vaccination Program (Merck, JUICE Pharma Worldwide)

POINT OF CARE: Silver Winner
Secure Rx (MediScripts)

POINT OF CARE: Gold Winner
SermoSolves (Sermo)

PR CAMPAIGN: Silver Winner
Alme for Healthcare (Next IT)

PR CAMPAIGN: Gold Winner
Introducing Diclegis: Overcoming an Unfortunate Legacy to Begin a New Dawn for Morning Sickness (Duchesnay USA, Makovsky)

PRODUCT LAUNCH: Silver Winner
Bethkis Launch Campaign (Cornerstone Therapeutics, Sentrix Health Communications)

PRODUCT LAUNCH: Gold Winner
Ignited We Stand (Celgene, The CementBloc)

PROFESSIONAL CAMPAIGN: Silver Winner
Combivent Respimat “With a Twist” (Boehringer Ingelheim, Sentrix Health Communications)

PROFESSIONAL CAMPAIGN: Gold Winner
Humulin R U-500 “Stuck” Campaign (Eli Lilly, GSW)

PROFESSIONAL WEBSITE/ONLINE INITIATIVE: Silver Winner
Belviq—Making Weight Loss Matter (Eisai, Havas Lynx)

PROFESSIONAL WEBSITE/ONLINE INITIATIVE: Gold Winner
“Master of Elusion” (AbbVie, Area 23)

SALES AID: Silver Winner
T-App (Publicis Touchpoint Solutions)

SALES AID: Gold Winner
Giazo (Salix Pharmaceuticals, The CementBloc)

SELF-PROMOTION: Silver Winner
PulseCX Brand Launch (PulseCX)

SELF-PROMOTION: Gold Winner
Ice Cream Campaign (Klick Health)

SOCIAL MEDIA CAMPAIGN: Silver Winner
ReNEW CML Social Media (ARIAD Pharmaceuticals, LehmanMillet)

SOCIAL MEDIA CAMPAIGN: Gold Winner
“HEY MS, Take This!” (Novartis, FCB Health)

UNBRANDED CAMPAIGN: Silver Winner
The Question AFib Experience (Daiichi Sankyo, FCB Health)

UNBRANDED CAMPAIGN: Gold Winner
Teva Oncology Franchise “In a Word” Campaign (Teva Oncology, AbelsonTaylor)

VIDEO/TV CAMPAIGN: Silver Winner
Latuda (Sunovion Pharmaceuticals, JWT)

VIDEO/TV CAMPAIGN: Gold Winner
HUMIRA at Work (AbbVie, Publicis Kaplan Thaler)

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About PM360

PM360 is the premier source for information that product managers and pharma and medical device marketing professionals need to succeed in the complex, ever-changing healthcare environment. PM360 offers invaluable perspective on important industry issues through a full-circle combination of how-to information and thoughtful career insights. The PM360 Trailblazer Awards span five categories, including Company of the Year, Lifetime Achievement, Marketer of the Year, Brand Champion Awards and Initiative Awards.

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