Blueprinting your family’s foundation: Mediaplanet’s “Expecting Parents” campaign breathes life into the sensations and surprises of pregnancy and parenthood

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Mediaplanet announces distribution of its second cross-platform edition of Expecting Parents, highlighting various maternal methodologies, fertility solutions, and pregnancy preparations that span from financial foresight to folic acid intake.

The print component of “Expecting Parents” is distributed within today’s edition of the Toronto Star, with a circulation of approximately 230,400 copies and an estimated readership of 622,169. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, visit

The publication features an exclusive Mediaplanet interview with fashion designer and host of E!’s The Fabulist, Kristin Cavallari. Cavallari shares her personal passage into motherhood, and reveals her methods for balancing her professional, maternal, and individual goals during times of exciting challenges and change. Cavallari further expresses wonderment in her body as a vessel for the astounding. She states that “creating another life is truly a miracle and makes you realize how strong and amazing your body is,” and further attests her “newfound love and respect” for her physical self since pregnancy. An interview with Ana Ortiz, mother of two and seasoned actress of TV’s Ugly Betty, speaks to the compelling benefits of cord blood banking and guides readers to research the possibilities of involving it in their own birthing repertoire. Special editorial from CEO, Society of Obstetricians and Gynaecologists of Canada, Dr. Jennifer Blake, addresses the key elements of optimizing preconception health, while Executive Director, Infertility Awareness Association of Canada, Gloria Poirier, unveils the myths and misconceptions clouding infertility.

This campaign was made possible thanks to Mount Sinai Hospital, Create IVF and Cord Blood Bank, Merck & Co., Duchesnay Inc., and others, through their support and contributions.

About Mediaplanet

Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.

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