Toll Brothers Announces Launch of Toll Lifestyle TV

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New Online Video Channel - TollLifestyleTV.Com - Will Offer Glimpses Into The Lives of Toll Brothers Homeowners

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Toll Brothers, National Builder of the Year

This is a real-life, behind-the-scenes look at what goes into the emotions behind the purchase of a dream home

Toll Brothers, the nation’s leading builder of luxury homes, today announced the launch of Toll Lifestyle TV, the company’s new professionally filmed, online video channel showcasing what life is like in a Toll Brothers home and in a Toll Brothers community. To celebrate the debut of Toll Lifestyle TV, viewers will have the opportunity, for a limited time, to enter the Toll Lifestyle TV Contest for a chance to win a luxurious winter or summer getaway to Toll Brothers’ Snowmass Club located in Aspen Snowmass, Colorado.

Toll Lifestyle TV is all about the Toll Brothers Lifestyle, and each episode offers glimpses into the personal lives, homes, and communities of real Toll Brothers homeowners. In addition, each episode will also offer cooking tips and recipes from exclusive Toll Brothers Golf and Country Club chefs, design advice from Toll Brothers top interior designers, healthy living advice from our fitness professionals, and more.

“This is a real-life, behind-the-scenes look at what goes into the emotions behind the purchase of a dream home,” said Kira Sterling, Chief Marketing Officer. “We’re actually inviting the viewer into the lives of our homeowners, and giving them the chance to see for themselves what the lifestyle is really like,” she added. “Viewers will also learn why our buyers have chosen to move, and to see how a home and a community can enhance life immensely.”

Toll Brothers has long been an icon of style and luxury, and this program will explore all aspects of the lifestyle that its neighborhoods across the country are so well known for. Viewers will have the chance to meet residents, to see their homes and landscapes, and to gain special insight on what makes the Toll Lifestyle so special.

“For anyone considering the purchase of a Toll Brothers dream home, Toll Lifestyle TV offers a front row seat,” said Sterling. “But we also believe the program will offer valuable content to anyone who is interested in homes.”

To view current and future episodes of Toll Lifestyle TV, visit TollLifestyleTV.com. The website will also feature a link to more in-depth information on each episode, including designer bios, additional recipes, quick facts, links to related articles, and more.

Toll Brothers has set the standard for integrity, value, timeless design, and exceptionally high quality, and is considered one of the smartest and best-managed companies anywhere. Although Toll Brothers is probably best known for its expansive single-family and estate homes, the luxury builder offers an amazingly wide range of home designs including condominiums, carriage homes, and townhomes; and a vast palette of community types – such as active adult through its Toll Brothers Active Living® brand, resort, urban through its Toll Brothers City Living® brand, and rental apartments through its Toll Brothers Apartment Living® brand.

Toll Brothers, an award-winning Fortune 1000 company founded in 1967, embraces an unwavering commitment to quality and customer service. Toll Brothers is currently building nationwide and is a publicly owned company whose stock is listed on the New York Stock Exchange (NYSE: TOL). The Company was recently named national Builder of the Year by BUILDER magazine, and was twice named national Builder of the Year by Professional Builder magazine.

Toll Brothers builds luxury single-family detached and attached home communities; master planned luxury residential, resort-style golf communities; and urban low-, mid-, and high-rise communities, principally on land it develops and improves. The Company operates its own architectural, engineering, mortgage, title, land development and land sale, golf course development and management, home security, and landscape subsidiaries. The Company also operates its own lumber distribution, and house component assembly and manufacturing operations. The Company acquires and develops commercial properties through Toll Commercial and its affiliate, Toll Brothers Realty Trust, and purchases distressed loan and real estate asset portfolios through its wholly owned subsidiary, Gibraltar Capital and Asset Management.
This is not an offering where prohibited by law.

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Kira Sterling
Toll Brothers
+1 (215) 938-8000
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Toll Brothers, Inc.
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