John West Invite Everyone to Become Part of the Crew

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Leading seafood brand John West has recently launched a brand new Facebook app inviting everyone to climb on board and Become Part of the Crew.

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The new app Become Part of the Crew is now available on the John West Facebook page.

As a fun way of increasing audience participation on their new Facebook page, John West has devised the app around user-generated content with a nautical theme.

To Become Part of the Crew, Facebook visitors simply use their webcam or upload a photo of themselves and then customise it using the tools available, into a suitably seafaring image. Within minutes, a straightforward shot is transformed into the portrait of a crazy crew member, complete with a captain’s hat, a moustache, a parrot, and any number of maritime accessories you might choose to add.

Along with putting themselves in the picture as a member of the crew, users also get their very own nautical name and a chance to enter their image into a prize draw to win an ipad Air.

The new app Become Part of the Crew is now available on the John West Facebook page.

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Luke Dixon
CheethamBellJWT
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John West UK
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