adMarketplace Appoints Ed Caminiti as Senior Vice President of Finance

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Former Yodle Vice President of Finance Brings Extensive Financial and Operational Expertise to Fast Growing Marketplace for Search Advertising

adMarketplace, the first programmatic marketplace for search advertising, named Edward Caminiti, C.P.A. as its new senior vice president of finance today. A veteran financial strategist drawing on over three decades of experience in finance, in his new role, Caminiti will help optimize the company’s financial and operational performance as well as support execution of the company strategy overseeing finance, accounting, budgeting and facilities operations.

Caminiti joins adMarketplace from Yodle, where he served as vice president of finance for seven years. There he helped Yodle grow from a 50-person start-up to a 1,100-person organization positioned for its initial public offering. Prior to Yodle, Caminiti held senior finance roles at Qwest Internet Solutions, Warnervision Entertainment and Paramount Communications.

Caminiti said, “I am excited to join adMarketplace’s leadership team.This company is poised for sustained growth at a time when the search advertising market is rising steadily.”

Chief Executive Officer of adMarketplace Jamie Hill said, “Ed brings valuable industry experience and a long track record of success. He knows how to scale digital advertising companies. We believe Ed’s deep industry expertise makes him our ideal choice at this stage in our growth.”

About adMarketplace:
adMarketplace is the first programmatic marketplace for search advertising and the largest search advertising marketplace outside of Google and Yahoo/Bing. Named one of New York's fastest growing companies for two years running, adMarketplace delivers performance traffic to large, data-savvy marketers and their agencies. Its Advertiser 3D interface is the only pay-per-click platform that allows advertisers to bid by individual traffic source and device type.

For more information, visit our website at and blog, and follow us on Twitter @adMarketplace.

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Valerie Beesley
Horn Group on behalf of adMarketplace
+1 (646) 202-9767
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Caroline Towbin
(646) 532 4557
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