Hills Washing Lines UK: ‘Hills Hoist’ wins Most Trusted Iconic Brand … Again

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Hills brand gathers momentum in the UK

Hills’ Rotary washing lines are renowned for being incredibly well designed and engineered. So much so, that it is proud to announce its legendary ‘Hills Hoist’ http://www.hillswashinglines.co.uk/hills-rotary-washing-lines/ has just been voted Australia’s Most Trusted Iconic Brand*. What is perhaps even more impressive is that they have been awarded this accolade for the second year running. Whilst Hills is a household name Down Under, and the Hills Hoist is Australia’s most iconic and much-loved household product, it is gathering momentum in the UK.

Having operated from Caerphilly in South Wales for more than forty years until 2006, Hills’ famous Australian brand is now back in the UK and eager to recapture lost ground. And it shouldn’t have too much trouble winning its loyal customer base back, at least not if the Australian market is anything to go by. The survey result certainly mirrors what Hills’ customers are saying – that with a Hills washing line, they're getting a reliable, well-engineered product that's built to last.

Nick Brodie, Director of Hills’ Washing Lines in the UK, said: “The last year has shown significant growth in international clothesline sales for Hills, proving that a new generation of home-owners all over the world are embracing these products. More people are choosing to line dry their clothes due to rising energy prices as well as wanting to be more environmentally responsible. The recent consumer award retention demonstrates just how much customers value what our brand stands for – truly well-engineered, robust and high quality washing lines.”

And these days it is not just all about the traditional and famed Rotary hoist either. Responding to ever-changing consumer needs and the trend towards smaller plot and apartment living, Hills has innovated to create a range of space-saving wall-mounted products whose lines fold http://www.hillswashinglines.co.uk/wall-mounted-folding-frame-washing-lines (Supa Fold) and retract http://www.hillswashinglines.co.uk/hills-retractable-washing-lines (Extenda).

Hills Washing Lines are considered by those who use them to be the best-in-class, and there is a clear passion for the brand, as is evident from the myriad positive customer reviews. It may have come a long way from its humble origins in a South Australian backyard in 1945, but the Hills brand is growing stronger than ever and helping to make consumers’ lives just that little bit easier.

For further information on Hills Washing Lines in the UK, visit: http://www.hillswashinglines.co.uk or call us on 0118 973 8971.

Notes to Editors:

  • The Trusted Brands Survey has been operating for 14 years as an independent poll of the Australian public and is run by the Reader’s Digest. More than 2,400 people took part.

Media Contact:
Alex Kurkjian, Corporate Communications, Hills Washing Lines UK
Email: alex.kurkjian@hillswashinglines.co.uk    
Tel: 07968 974 446

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