Orthodox Jewry’s Premiere Publication Launches Newly Designed Format in Time for the Jewish New Year

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In tandem with the Jewish New Year, Hamodia, the leading newspaper for the Orthodox Jewish community is receiving a sweeping new redesign that will dramatically change the way its readers view the paper.

Readership of Hamodia is at its highest level in over a decade, yet the organization’s leadership continues to take a proactive role to ensure that the paper’s editorial and format is responsive to today's readers.

Hamodia, the Orthodox Jewish community’s premiere publication, recently implemented sweeping changes to its design and format to better service its readers. The new changes, which include a move to full color throughout the entire newspaper, a new section and more organized content, as well as a stitched format, are based on results of an unprecedented quantitative and qualitative research study among both readers and non-readers.

Readership of Hamodia is at its highest level in over a decade, yet the organization’s leadership continues to take a proactive role to ensure that the paper’s editorial as well as its format is responsive to today's generation while maintaining the highest possible standards that established loyal readers expect and deserve. Many credit the paper’s continued success to Hamodia publisher, Mrs. Ruth Lichtenstein’s, vision to constantly improve and innovate based on the needs of readers and advertising partners. Mr. Yonoson Moller, Hamodia's business manager, echoes this sentiment by stating, “The desire to deliver the very best for Hamodia readers and partners is one that starts at the top with Mrs. Lichtenstein and permeates the entire organization. This culture has allowed for the innovative changes that Hamodia is introducing in tandem with Rosh Hashanah, the Jewish New Year."

The exciting changes for Hamodia are an outcome of both internal and external research and its corresponding insights. The research included an analysis of the changing landscape of print media, as well as interviews and surveys with Hamodia readers from across the United States.

A key takeaway from the research was the fact that Americans as a whole, and the Jewish community in particular, are becoming a more visual society. Among other data points, researchers pointed to a quote by Dr. Paul Martin Lester who sums up the phenomenon by stating, “For many, understanding of the world is being accomplished not through words, but by reading images.” Society’s march towards visuals played a vital role in helping develop the strategy for redesigning Hamodia as a more visually compelling publication.

Among the refreshing changes being introduced is the addition of color throughout the entire paper, larger images, a photo-centric news review, brighter paper in the children’s Binyan section, a new Features section and brighter, heavier paper stock in the expanded At Home with Inyan family magazine. These changes are but a few examples of how Hamodia is implementing changes for today’s generation.

As we enter the Jewish New Year of 5775, a change in the calendar that many hope will bring about a better year, a year of peace and prosperity, Hamodia will also celebrate what will not change. Namely, Hamodia commits to continue in its role as a paper dedicated to clean and honest reporting, integrity, and inspirational family content. Thus, even as the paper stands at the forefront of change and innovation, the paper will never do so at the expense of its underlying Torah values that have remained unchanged among its audience for a century

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Ari Weinstock
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