M-Files Recognized as a Sample Vendor in Gartner Hype Cycle for Content Management

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Industry Analyst Firm Cites M-Files as a Sample Vendor of "Easy Content Management"

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Our vision is to dramatically improve and simplify how businesses use information,

M-Files Corporation, a provider of solutions that dramatically improve how enterprises manage documents and other information, announced that the company was recognized as a Sample Vendor in Gartner's Hype Cycle for Content Management, 2014(1) as a vendor of "easy content management," an emerging strategic approach to ECM.

According to Gartner’s Hype Cycle for Content Management, 2014, "Easy content management is a strategic approach to ECM technology that allows content to be personalized with foldering, and process needs tailored individually. Repository architectures will move to a metadata-centric, virtual view-based approach. A document can appear in different folders associated with other documents, based on a user's taxonomy and preferences. Each user will have preference metadata associated with the content, allowing contextualized views. Contextualized delivery and mobile-friendly interfaces are core elements."(2)

Gartner gives a benefit rating of “high” to easy content management and describes its business impact as follows: “ECM approaches will enable more flexibility and contextually relevant information. Search, metadata and rule engines will pull content from many locations and applications.”(3)

M-Files provides a superior alternative to the traditional file folder-based approach to ECM by organizing and presenting content based on what it is versus where it has been stored. In M-Files, unique information shows up dynamically wherever and whenever it is needed. In this way, a document or other information asset can be "found" in different locations with no duplication of data, and "folders" are simply a dynamic product of metadata and relationships rather than a static location or container that itself classifies the data. The result is faster access to the precise content users are looking for.

"Our vision is to dramatically improve and simplify how businesses use information, and being recognized by Gartner in the forward-looking Hype Cycle report as a sample vendor of ‘easy content management’ is a very positive indicator that we’re on the right track," said Greg Milliken, vice president of marketing of M-Files Corporation. "The ‘secret sauce’ in our approach is based on harnessing the power of metadata. Most of us have heard the term metadata, or been exposed to it in some form or fashion; it sounds technical and complicated, but in M-Files it’s quite simple and intuitive. To bring the concept home, think of how hundreds of millions of people interact with music on the iPhone; the same unique songs show up how you want them -- by artist, album, genre, or playlist -- without any duplication. Think of Netflix and how it proactively presents movies to you that you didn’t even search for. That’s all powered by metadata, and that’s what M-Files is doing for ECM. It’s intuitive and powerful, and its impact on business is truly transformative."

About Gartner Hype Cycles
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About M-Files Corporation
M-Files enterprise information management (EIM) solutions eliminate information silos and provide quick and easy access to the right content from any core business system and device. M-Files achieves higher levels of user adoption resulting in faster ROI with a uniquely intuitive approach to EIM that is based on managing information by "what" it is versus "where" it's stored. With flexible on-premise, cloud and hybrid deployment options, M-Files places the power of EIM in the hands of the business user and reduces demands on IT by enabling those closest to the business need to access and control content based on their requirements. Thousands of organizations in over 100 countries use the M-Files EIM system as a single platform for managing front office and back office business operations, which improves productivity and quality while ensuring compliance with industry regulations and standards, including companies such as SAS, Elekta and EADS. For more information, visit http://www.m-files.com.

M-Files is a registered trademark of M-Files Corporation. All other registered trademarks belong to their respective owners.

1 Gartner “Hype Cycle for Content Management, 2014” by Hanns Koehler-Kruener and Gavin Tay. July 24, 2014.
2 Gartner “Hype Cycle for Content Management, 2014” by Hanns Koehler-Kruener and Gavin Tay. July 24, 2014.
3 Gartner “Hype Cycle for Content Management, 2014” by Hanns Koehler-Kruener and Gavin Tay. July 24, 2014.

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Matthew Meigs
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