Working with the leadership team at Constant Contact, Advisor Products has designed a way for advisors to conduct content marketing campaigns with results and ROI measured by email key performance indicators. ” says Andrew Gluck, CEO of Advisor Products.
Jericho, NY (PRWEB) September 26, 2014
Jericho, NY — SEPTEMBER 26, 2014 — Advisor Products, a leader in content marketing for financial advisors, today announced it has joined the Constant Contact Partner Program as a Solution Provider Partner. Advisor Products will now be able to provide its clients access to Constant Contact’s all-in-one online marketing platform and additional marketing services to help them reach current customers and find new ones in all the places that matter: email, social, mobile, and web.
“Working with the leadership team at Constant Contact, Advisor Products has designed a way for advisors to conduct content marketing campaigns with results and ROI measured by email key performance indicators. ” says Andrew Gluck, CEO of Advisor Products. "Integrating Constant Contact’s tools, analytics, and coaching with our Financial Advisor Communications System yields financial professionals open rates 100% higher than the industry average.”
Advisor Products and Constant Contact provide an integrated system that advisors can customize with their unique value proposition and strategy for increasing assets under management (AUM). Advisor Products and Constant Contact have defined objective benchmarks measuring effectiveness of an email campaign using universally accepted email key performance indicators (KPIs), which serve as way for advisors to measure every marketing dollar an advisor spends.
Advisor Products will now use The Constant Contact Toolkit, which simplifies small business marketing by bringing together all of the online marketing tools, including email, social, survey, and event registration, as well as contact management and reporting, in one convenient place. The Toolkit is packaged in a way that makes it easy for Solution Providers to match the right campaign type to client needs, expand the scope of services, and grow their businesses.
“By joining the Constant Contact Solution Provider Program, Advisor Products has stepped up to offer easy access to world class online marketing tools and enhanced services to their clients,” said Arthur Steinert, vice president and general manager, channel partner sales and marketing, Constant Contact. “The Constant Contact Toolkit serves as a customer engine, helping small businesses connect with customers and build successful relationships with them. We are honored that Advisor Products chose Constant Contact to help achieve marketing success.”
About Advisor Products Inc.
Jericho, New York-based Advisor Products Inc. was founded in 1996 by Andrew Gluck, a veteran financial reporter. After making client newsletters, content, websites and client portals for 18 years, Constant Contact’s leadership team contacted Advisor Products in early 2014 about entering a strategic partnership. As a result, the two companies now provide comprehensive 24/7 training and coaching for advisors as well as coaching for advisors affiliated with RIAs, BDs, and custodians on email marketing best practices. The program makes educational financial marketing and client communications habitual. Advisor Products hosts websites for hundreds of RIAs, broker/dealers and trusts companies. The company derives its unique content for ultra-high net worth individuals from continuing professional education programs for CFPs, CPAs, CFAs, CHFCs, CLUs, CIMAs, CPWAs, CIMCs, EAs, insurance agents and other financial professionals presented on affiliated professional education portal for advisors, Advisors4Advisors.
About Constant Contact, Inc.
Constant Contact helps small businesses do more business. We have been revolutionizing the success formula for small businesses, nonprofits, and associations since 1998, and today work with more than 600,000 customers worldwide. The company offers the only all-in-one online marketing platform that helps small businesses drive repeat business and find new customers. It features multi-channel marketing campaigns (newsletters/announcements, offers/promotions, online listings, events/registration, and feedback) combined with shared content, contacts, and reporting; free award-winning coaching and product support; and integrations with critical business tools – all from a single login. The company’s extensive network of educators, consultants/resellers, technology providers, franchises, and national associations offer further support to help small organizations succeed and grow. Through its Innovation Loft, Constant Contact is fueling the next generation of small business technology.
Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.
Advisor Products Inc.