Opt-Intelligence and ActiveCampaign Partner to Integrate Email Subscriber Acquisition and Email Marketing

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Opt-Intelligence’s Integration with ActiveCampaign Provides Small Businesses with New Capabilities to Grow and Activate Their Email Contact Lists

Together, LeadServe and ActiveCampaign provide a complete customer lead generation and engagement system for small businesses.

Opt-Intelligence, the leading email list growth provider for small businesses through its LeadServe online toolkit, launched its integration with ActiveCampaign, an email marketing and marketing automation company, to integrate email subscriber acquisition and email marketing for small businesses. The new partnership provides a seamless integration of LeadServe with ActiveCampaign, enabling ActiveCampaign clients to use LeadServe to create powerful online advertising units that invite highly targeted website and mobile app users to join the business's email list.

The new integration unites LeadServe’s email list growth tools with ActiveCampaign’s email marketing and marketing automation tools. Clients using the two services will be able to send contact records for their new opt-in email subscribers – sourced from LeadServe-powered opt-in ads – directly into their ActiveCampaign accounts.

“At Opt-Intelligence we’re working tirelessly to develop cost-effective tools and partnerships to simplify and accelerate lead generation and lead activation for small businesses,” said Craig Anderson, Opt-Intelligence’s President and Chief Operating Officer. “We are excited to announce our integration with ActiveCampaign. Together, LeadServe and ActiveCampaign provide a complete customer lead generation and engagement system for small businesses.”

The contact list growth and marketing automation integration is free for small businesses using both LeadServe and ActiveCampaign. Small businesses simply select their ActiveCampaign account from a drop-down menu in LeadServe when asked where to send new subscriber contact details. As always, LeadServe is "performance" advertising for small businesses, meaning the small business indicates the amount it is willing to pay for a new email subscriber, and the business only pays when a consumer accepts the business’s sign-up invitation.

Opt-Intelligence was established in 2003 to accelerate opt-in email subscriber acquisition for permission-based email marketers. With opt-in ad units powered by Opt-Intelligence’s patented technology, the world’s leading marketers ask customers to subscribe to their email newsletters, join their loyalty programs, participate in their promotions, or follow their brand on social media. The opt-in ad unit is shown to targeted users across hundreds of websites and mobile apps. Users expressly opt in to the offer and ask to receive marketing email or social media posts from the marketer. With LeadServe, small businesses enjoy access to the full power of Opt-Intelligence's leading email subscriber acquisition capability.

For more than ten years ActiveCampaign has been innovating and pushing the limits of email marketing. The ActiveCampaign platform provides access to email marketing resources, educational guides, and top of the line customer support. ActiveCampaign is trusted by over 100,000 small businesses to deliver email marketing results daily.

For more information on Opt-Intelligence, visit http://www.opt-intelligence.com. For more information on ActiveCampaign, visit http://www.activecampaign.com.

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Craig Anderson
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