Callahan & Associates Partner with TRK Advisors and MasterCard to Prepare Credit Unions for 2015 and Beyond

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Callahan & Associates will host the last session in the 2014 Credit Card Management School webinar series along with TRK Advisors and MasterCard. The session will help credit unions prepare for 2015.

The information and tactics offered through the CCMS webinar series is an effective, convenient way for card professionals to stay informed and learn specific skills required to remain competitive and serve their members with this critical product.

Callahan & Associates and TRK Advisors will close out the 2014 Credit Card Management School (CCMS) by reviewing notable credit card industry lessons from 2014 in order to prepare credit union professionals for the coming year. The fourth session of the live webinar series, titled Here Comes 2015: Own it Before it Starts, will take place on Thursday, October 2, 2014 at 2 p.m. ET, and is sponsored by CO-OP Financial Services.

The final session will feature a presentation by Mastercard and include an update on banks’ competitive positions and rewards programs as well as:

  • Viewpoints on the credit needs and expectations of millennials and young adults
  • EMV implementation approaches
  • Disruptive events - a la Apple Pay

The 2014 CCMS is a product of a partnership formed in 2012 between Callahan and TRK Advisors based on the common goal of helping credit unions enhance their card offerings and keep pace with the latest industry trends. CCMS leverages industry analytics and real credit union case studies to provide students with relevant solutions for their credit portfolios. The webinars are led by Tim Kolk, a noted expert who works exclusively in the credit card market to help credit unions develop tactical plans to reach their card program goals.

“Credit Unions are faced with increasing competition from the big banks, particularly for their credit card relationships with members. Keeping an eye on the overall market, understanding big bank strategies, and actively managing their own programs is a must for successful credit unions. The information and tactics offered through the CCMS webinar series is an effective, convenient way for card professionals to stay informed and learn specific skills required to remain competitive and serve their members with this critical product,” said Tim Kolk, President and Founder of TRK Advisors.

Registration for the webinar is now open. All previous sessions of the 2014 Credit Card Management School are recorded and available to all registrants throughout the year. To register for the 2014 Credit Card Management School and to learn more about upcoming 2015 sessions visit http://callahan.com/ccms.

Callahan & Associates is dedicated to helping the credit union industry thrive. Our team of experts provides leading research, analytics, networking, and consulting solutions. More than 4,000 credit unions and industry suppliers rely on us for the latest data, actionable insights and benchmarking tools to develop their unique competitive advantages and achieve their strategic goals. Our 30 year history has enabled us to build an unparalleled knowledge transfer consortium which connects the industry’s best minds. To learn how you can join Callahan’s network, please visit http://www.callahan.com.

About TRK Advisors: Before launching TRK Advisors, Timothy Kolk was a Managing Partner at Brookwood Capital and head of finance for M&T Bank’s credit card program. A twenty year veteran in the credit card industry, he is well-versed in credit card program design, portfolio optimization techniques, and program profitability management. Kolk has advised hundreds of issuers on the card programs and is recognized as a leading expert across the industry.

About CO-OP Financial Services: Based in Rancho Cucamonga, Calif., and founded in 1981, CO-OP Financial Services is the nation’s largest credit union service organization in terms of number of credit unions, assets and members. The company helps credit unions thrive by providing products and services that make it more convenient for members to do business with them. With a motto of “Be There. Be More,” CO-OP’s products fall into three business lines, including “Locations,” (ATM, shared branching and call center services); “Card Payments” (debit and credit processing) and “Mobile/Virtual” (mobile, online, check imaging, bill pay services). To learn more visit http://www.co-opfs.org.

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Jennifer L. Williams
Callahan & Associates
+1 (202) 223-3920 Ext: 220
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