Goo Technologies Survey: Mobile & Video Ads Lead the Way

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Future of Advertising study ranks the types of ads Americans say are most and least likely to survive the next decade and predicts how ads will evolve

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Mobile and video are leading the way at the expense of static banner and display ads. At Goo Technologies, we’re focused on working with brands to build amazing, interactive 3D ads for that are truly engaging for consumers.

September 24, 2014 – Goo Technologies, the leader in HTML5 high-end graphics for ads and interactive experiences on the web and the company behind the Goo Create cloud platform, today announced the results of its Future of Advertising Survey, which found that a full 98 percent of Americans predict that video and mobile advertising are here to stay, while pop-up ads were selected least likely to survive at 71 percent.

The survey was conducted online within the United States by Harris Poll on behalf of Goo Technologies from August 26-28, 2014 among 2,029 adults ages 18 and older. Americans believe specific types of advertisements will be likely to survive the next 10 years, including:

  •     Video – 94 percent
  •     Mobile – 94 percent
  •     Contextual – 93 percent
  •     Native – 93 percent
  •     3D – 90 percent
  •     In-text – 87 percent
  •     Banners – 81 percent
  •     Pop-ups – 71 percent

When Americans were asked in what ways they felt advertising would evolve over the next decade, they predicted the following changes:

  •     Advertisers will have more personal data about consumers – 58 percent
  •     Advertisers will improve targeted advertisements toward certain demographic groups – 52 percent
  •     A majority of billboards will be animated – 44 percent
  •     Geolocation services will help advertisers predict purchasing – 43 percent
  •     Technology will use consumers’ personal information to sell products – 42 percent
  •     3D graphics will make ads more engaging and interactive – 34 percent
  •     Video will beat out display – 29 percent
  •     Ads will be more helpful – 19 percent
  •     Digital ads will be available on clothing – 16 percent

Goo Technologies’ latest research supplements the company’s earlier findings that 82 percent of Americans ignore online ads, ahead of television ads at 37 percent. Forty-two percent said that interactive ads are the most engaging, citing several reasons including that they look more interesting (20 percent), they don’t feel like they’re watching an ad at all (15 percent), and that they look new and high tech (12 percent).

“We commissioned this research to find out what types of advertising are resonating with American consumers,” said Ola de Freitas, founder and CEO of Goo Technologies. “The findings are very much in line with what we have been hearing from decision-makers in the advertising and publishing world. Mobile and video are leading the way at the expense of static banner and display ads. At Goo Technologies, we’re focused on working with brands to build amazing, interactive 3D ads for that are truly engaging for consumers.”

Goo Technologies has already collaborated with major international publishers like Schibsted on the company’s patented Rich 3D Ads, powered by WebGL and HTML5. Earlier this year, the company showcased the world’s first WebGL-powered online advertisement for the online casino, BlingCity. The full display ad, built in Goo Create, was an interactive fly through which appeared on the homepage of Aftonbladet, Sweden’s largest newspaper.

To learn more about Goo Technologies’ advertising capabilities, visit the website.

Survey Methodology

This survey was conducted online within the United States by Harris Poll on behalf of Goo Technologies from August 26-28, 2014 among 2,029 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact trafton.kenney(at)grayling(dot)com.

About Goo Technologies

Goo Technologies is the leader in HTML5 high-end graphics for Rich 3D Ads, games, and interactive experiences on the web. Based in Stockholm, Sweden, Goo Technologies is the company behind the Goo Engine®, a powerful WebGL and HTML5 graphics engine, and Goo Create, a browser-based 3D editor for the web. The company's technology empowers users to build the next generation of interactive web experiences, available without plugins or downloads, on all platforms. For the first time, anyone can create smooth, professional graphics for stunning ads and other experiences, and publish them on any browser or device.

Press Contacts
Trafton Kenney                                                                                    
Grayling                                                                                         
(415) 442-4027                                                                                 
trafton.kenney(at)grayling(dot)com

iConducted by Harris Poll on behalf of Goo Technologies from January 17-21, 2014 among 2,000 US adults (ages 18 and older)

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Crystal Yang
Grayling
+1 4153752321
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