Empire Education Group Moves to Omni-Channel Delivery with campusM

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Leading US-based beauty education provider, Empire Education Group, has gone live with campusM for the delivery of core student services. Empire identified campusM as the platform that would give students the best possible experience on any device, from desktop to smartphone.

It’s a great experience for students.

Empire Education Group wanted to give its students ready access to the information and services they needed on a daily basis. Empire’s student body extends across more than 100 beauty schools in 21 states, and its needs are diverse. Empire needed to reach students who may not own a smartphone, while creating a seamless and consistent experience for those who bring several devices into class.

Institutions like Empire are exploring how to manage user experience and brand consistency across all devices. They may have diverse channels in place – e.g. website, mobile app, SMS messaging – which they manage separately.

Empire selected the omni-channel approach and usability of the campusM Platform. ‘Omni-channel’ describes a service delivery model that channels communications consistently to all devices. Omni-channel originated in the retail sector and is now gaining ground in Education. The campusM omni-channel Platform harmonizes the user experience while responding to screen size variations and device capabilities.

The campusM Omni-Channel Platform takes content and services from a single source, and channels them through to in-built native mobile apps and a responsive lean portal. campusM is developed by UK market leader, oMbiel.

campusM is now live across Empire Education Group, providing native mobile apps and the main student portal across all its schools. Integrated with Active Directory, the responsive lean portal and the native apps deliver seamless and personalized services.

“It’s a great experience for students,” says Scott Hunyara, Project Manager, Empire Education Group.

The innovative student services include a facility to monitor study time, a requirement for graduation. “It’s great to point students to this portal where they can track their hours and find the information they need,” says Angela Watson, Director, Public & Media Relations, Marketing, Empire Education Group.

The campusM Platform gives Empire a unified workflow which eliminates the inefficiencies of multi-channel provision by working on a ‘create once, publish everywhere’ basis. It supports an omni-channel strategy delivering services consistently to all devices. By making self-service available across all channels, Empire has started making significant time savings on telephone enquiry-handling.

Scott concludes: “We’ve been extremely impressed with the technical ability and helpfulness of the campusM team. They have delivered everything they promised on time and on budget. It’s been a great experience for staff here at Empire.”

oMbiel will be demonstrating the omni-channel capabilities of the campusM platform at the EDUCAUSE 2014 Annual Conference. They will be located on booths 769/868 in the exhibit hall.

Notes to Editors:

A mini case study is available, outlining some of the innovative campusM services now live at Empire - http://www.campusm.com/wp-content/uploads/2014/09/empire_case_study.pdf.

campusM provides further information for delegates attending EDUCAUSE 2014 at http://www.campusm.com/lp/educause2014/.

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