(PRWEB) October 15, 2014
The print component of “Loyalty and Rewards” is distributed within today’s edition of the Toronto Star, with a circulation of approximately 230,400 copies and an estimated readership of 622,100. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, go to http://www.loyaltyandrewards.ca/
The publication features an exclusive Mediaplanet interview with Canadian tennis superstar, Vasek Pospisil. He relays his experience with rewards programs, showcasing the advantages of scoring points off-court as a professional athlete as well. Pospisil states he is “always trying to keep the same routine, fly on the same airlines, and [get] as many Aeroplan miles as possible.” Special editorial from Dennis Armbruster, Editor-at-Large, COLLOQUY, emphasizes sourcing appropriate rewards programs to suit individual needs, while Steve Tyers, Vice President, Card Product Management, CIBC, explains the new and exciting technologies that are soaring rewards programs to new heights.
Special thanks to Aeroplan; CIBC; RBC Royal Bank; Hudson’s Bay Company; and others for their support in the making of this campaign.
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