Mediaplanet’s “Loyalty and Rewards” campaign serves up winning insight into the best programs and strategies for earning where one spends.

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Mediaplanet announces distribution of its fifth cross-platform edition of Loyalty and Rewards, highlighting the value of long-term rewards programs and depicting the evolution of loyalty program technologies and incentives. The campaign aims to educate consumers on the best strategies for reward accumulation and features the most coveted autumn destinations for customers looking to cash-in on their loyalty earnings.

The print component of “Loyalty and Rewards” is distributed within today’s edition of the Toronto Star, with a circulation of approximately 230,400 copies and an estimated readership of 622,100. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, go to

The publication features an exclusive Mediaplanet interview with Canadian tennis superstar, Vasek Pospisil. He relays his experience with rewards programs, showcasing the advantages of scoring points off-court as a professional athlete as well. Pospisil states he is “always trying to keep the same routine, fly on the same airlines, and [get] as many Aeroplan miles as possible.” Special editorial from Dennis Armbruster, Editor-at-Large, COLLOQUY, emphasizes sourcing appropriate rewards programs to suit individual needs, while Steve Tyers, Vice President, Card Product Management, CIBC, explains the new and exciting technologies that are soaring rewards programs to new heights.

Special thanks to Aeroplan; CIBC; RBC Royal Bank; Hudson’s Bay Company; and others for their support in the making of this campaign.

About Mediaplanet

Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.

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Brandon Cleary

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Laura Shaw
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