Preparedness takes Center Stage in Mediaplanet’s “Disaster Relief” Campaign

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Mediaplanet today announces distribution of its third cross-platform edition of “Disaster Relief,” a campaign that aims to take the guesswork out emergency response and inspire millions to prepare themselves and their businesses.

With the recent San Francisco earthquake and unprecedented super storms, Mediaplanet has teamed up with the Center for Disease Control, Office of Emergency Response, Sienna Miller and the International Medical Corps to inform readers of the steps they should take before, during and after a natural disaster strikes.

The print component of “Disaster Relief” will be distributed within this weekend’s edition of The LA Times with a total circulation of approximately 450,000 copies and an estimated readership of 1.3 million. The digital component is being distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

Actress, model and first responder Sienna Miller graces the cover the print publication. In an exclusive interview with Miller on the interior, the fashion icon shares her experiences from the front lines of disaster. “Being a first responder has irrevocably changed me and how I look at the world,” she states.

This edition was made possible with the support of Unitrends, a global leader in business continuity. “A digital back up is one important element of an overall plan,” says Mike Ripley, president of the Business and Industry Council for Emergency Planning and Preparedness (BICEPP). “Most businesses rely heavily on technology to run their operations. Everything from payroll, billing, customer information, e-mail, software platforms and logistics is embedded in technology. Following a disaster, data can be lost due to physical damage to data servers or the inability to access data due to facility damage.” Having digital backup can be the difference from a business closing, or recovering swiftly and thriving. To read more, click here.

About Mediaplanet
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.

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Shannon Pandaliano
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