Finalists Announced for 11th Annual Meffys - The Global Awards for Mobile Content & Commerce

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Meffy Awards see more than 250 entries from over 30 countries marking an expanded mobile ecosystem as it grows in to new vertical sectors.

MEF Global Forum 2014

"The Meffys provide a unique window into the mobile trends and success stories transforming consumers’ lives around the world."

MEF, the global community for mobile content and commerce has revealed the finalists for its 11th annual Meffys – the international awards for measuring success and rewarding innovation across the mobile ecosystem.    

The Meffys, which this year has attracted over 250 entries from 30 countries across the 13 award categories, is judged by an independent panel of 40 journalists, academics, analysts and VCs from around the globe. New categories for 2014 include mHealth, Mobile Education and Big Data demonstrating the diversity of the mobile content and commerce landscape as it continues to expand across new market sectors in both growth and established markets.

Bringing together finalists representing countries from as wide-reaching as Tanzania to United Arab Emirates and from Brazil to the Philippines, the
2014 Meffys winners will be unveiled in San Francisco on 19th November at a glittering gala dinner co-located with MEF’s annual conference, MEF Global Forum 2014 which takes place at The Westin San Francisco Market Street on 17th to the 19th November.

Rimma Perelmuter, MEF’s CEO said: “Building on their heritage as the established barometer for showcasing innovation and mobile excellence, the Meffys provide a unique window into the mobile trends and success stories transforming consumers’ lives around the world. We are particularly delighted to see strong representation in the new award categories of mHealth, education and big data. This year’s record number of entries truly demonstrate the power of the mobile to deliver a broad range of pioneering products and services which entertain, educate and empower consumers.”    

“Congratulations to all of the Meffys finalists and thank you to the international judging panel who provided their expert insights. We wish everyone good luck and look forward to celebrating the ultimate winners at MEF Global Forum in San Francisco.”

Meffys 2014 Finalists

Big Data

  • Alpine Data Labs for Alpine Chorus: Unleashing the Power of Team-Based Data Science
  • App Annie for Advertising Analytics and App Store Optimization (ASO) tools.
  • AppsFlyer for AppsFlyer
  • deltaDNA for deltaDNA - The power of personalization
  • SiSense for SiSense 5.0 Analyzes a Billion Records Instantly on Any Mobile Device

Consumer Trust

  • AgeCheq for AgeCheq Child App Privacy Ecosystem
  • Bluebox Security for Bluebox Security
  • F-Secure for F-Secure Freedome
  • One97 Communications Ltd. for Paytm App
  • The Wireless Registry for Take Control of Your Wireless Identity

Education

  • EDUMOBI for EDUMOBI – Mobile Learning Network
  • Lingua.ly for Lingua.ly
  • Mutual Mobile for Yuby
  • Pearson Education for iLit
  • Wikimedia Foundation for Wikipedia Zero

Health

  • Buddy Enterprises Limited for Buddy App
  • Eko Devices for Eko Devices
  • Essence for Care@Home™
  • MediSafe for MediSafe Medication Management Platform
  • VoiceItt for TalkItt: This Is My Voice

Life Tools

  • DocuSignn Inc. for DocuSign
  • EasilyDo for EasilyDo
  • Fueled for Happify - The Happiness App
  • Microsoft Mobile for Video Tuner
  • SwiftKey for SwiftKey Keyboard

Mobile Money

  • Bango for The Bango Payments Platform
  • Barclays for Barclays Mobile Banking
  • Mahindra Comviva for Econet Eco$ave powered by Mahindra Comviva mobiquity Money
  • Personal Capital for Personal Capital
  • Smart e-Money, Incorporated for Mobile Cash Transfer Program

Mobile Service

  • ATIV Software for EventPilot - Mobile conference app to create sustainable paperless meetings
  • BBG for VOA News
  • iRestaurante for iRestaurante
  • Mahindra Comviva for Econet Eco$ave powered by Mahindra Comviva mobiquityR Money
  • ONDiGO for ONDiGO - Mobile CRM

Monetization & Engagement

  • Carnival for Carnival Mobile Marketing Suite
  • deltaDNA for deltaDNA - The power of personalization
  • Locatrix Communications for Game of Phones
  • Mblox for StarStar Services
  • Pollen for Pollen VC

Social & Entertainment

  • Bitstrips for Bitstrips
  • FleishmanHillard for Plants vs. Zombies 2
  • Locatrix Communications for Game of Phones
  • Movile internet móvel s.a for PlayKids
  • NaturalMotion for Clumsy Ninja

Social Responsibility

  • GoMetro for GoMetro USSD service
  • Kurbo Health for Kurbo Health
  • mHealth Tanzania Public Private Partnership (CDC Foundation) for Healthy Baby, Healthy Pregnancy Text Messaging Service
  • VOTO Mobile for Creating Equal Opportunity Through Voice
  • Wikimedia Foundation for Wikipedia Zero

Innovative App

  • Blippar for Blippar
  • Ensygnia for Ensygnia Onescan
  • Harris+Hoole for Transforming the customer experience through the Harris+Hoole app
  • Plastic Mobile for Neighbourhood Navigator
  • Shazam Entertainment for Auto Shazam

Innovation in a Growth Market

  • GoMetro for GoMetro Mobile Website
  • Intigral for Dawri Plus
  • Mahindra Comviva for Econet Eco$ave powered by Mahindra Comviva’s mobiquity Money
  • Mobilium Global Ltd for Smart Health Africa
  • NearBytes for SndKey

Innovation in Technology

  • Blippar for Blippar app on Google Glass
  • Drawbridge, Inc for Drawbridge Cross-Device Advertising Technology
  • ItsOn Inc. for ItsOn Smart Services Platform™
  • Qualcomm Technologies, Inc. for Qualcomm® Vuforia™ Smart Terrain™
  • The Wireless Registry for DNS for the Internet of Things

MEF Global Forum and Meffys 2014 are supported by Gold Editora, Mahindra Comviva, Movile, Mozilla, Playphone, TIMWE, Titans Group and Zenvia

For more information on MEF Global Forum 2014 or to purchase tickets or corporate branded tables for Meffys Gala Dinner 2014 please visit http://www.mefglobalforum.org .

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