Generating opportunity: Mediaplanet’s “Think Nuclear” engages the next generation, urging all to recognize the innovation taking place in Canada’s nuclear industries

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Mediaplanet announces distribution of its third cross-platform edition of Think Nuclear, generating conversation around Ontario’s sustainable energy sector and highlighting the nuclear advancements that are stimulating job market prospects, creating medical breakthroughs, and promoting eco-consciousness within our province, as well as globally.

The print component of “Think Nuclear” is distributed within home and business subscription copies of today’s edition of the Toronto Star, with a circulation of approximately 230,400 copies and an estimated readership of 622,100. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, go to http://www.nuclearinnovations.ca/

The publication features special editorial from Hon. Bob Chiarelli, Ontario’s Minister of Energy, praising Ontario’s nuclear industry as being “known worldwide for [its] technological innovation and experience.” Contribution from Ron Oberth, President, Organization of Canadian Nuclear Industries, speaks to the career opportunities, reliable energy generation, and “tangible economic benefits for Ontario” being offered by nuclear energy. As well, Colleen Sidford, President, Women in Nuclear (WiN) Canada, rallies Canadian women to take advantage of career opportunities in the nuclear sector, stating that “women currently working in the application of radiation and nuclear technology are making a vital contribution as leaders,” as she encourages others to do the same.

Special thanks to TRIUMF; Ontario Power Generation; the Power Workers Union; the University Network of Excellence in Nuclear Engineering (UNENE); and others for their support and contributions in the creation of this campaign.

About Mediaplanet

Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.

Press Contact:
Ian Solnick
ian.solnick(at)mediaplanet(dot)com
416-583-2212

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Laura Shaw
Mediaplanet
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