The Play4it iPhone Gaming App Launches an Innovative, Proprietary Advertising Platform

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Mobile advertisers can now reach highly-targeted audiences with unique campaign delivery

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Our overall vision was to create an engaging advertising experience where users choose to interact with a brand by selecting available prizes based on their interests.

The Play4it gaming app is the ultimate contest-driven and iPhone-based consumer engagement platform, where gamers compete to win tangible prizes courtesy of contest sponsors and partnering brands. Since launching in 2013, Play4it has attracted thousands of users and impressions to its free gaming platform.

For consumers, Play4it is a free app where users play addicting games and solve puzzles while competing against other users for their prize of choice. For advertising partners, Play4it provides an easy-to-use advertising platform that allows contest sponsors to engage with a highly-targeted user audience.

Unlike traditional gaming apps, the innovative platform offers a corresponding web-based portal for direct access by advertising partners to promote their brands by selecting the target audience of their preference, in addition to contest details, length and the prize to be awarded.

“We developed the Play4it advertising portal to promote efficiency and ease-of-use for our advertising partners when creating custom-built contests, but we also wanted to provide access to in-depth, real-time analytics,” explains Play4it founder and CEO, Christian Stavro. “Our overall vision was to create an engaging advertising experience where users choose to interact with a brand by selecting available prizes based on their interests. Throughout the lifecycle of a Play4it contest, users are creatively exposed to elements of the contest sponsor’s brand, creating a more meaningful memory unit than that of your typical mobile banner ad.”

After playing a single sponsored contest on the Play4it app, 77 percent of Play4it users are able to recall what the advertising messages they experienced were about. Whether the brand messages being viewed are in the form of video, static imagery, or seamless in-game product placement and game integration, Play4it users are immersed in the brand while engaging physically with the app in a fun and memorable way. The combination of both kinetic and mental user engagement increases the user’s association of the contest sponsor’s brand with an exciting and rewarding experience.

About Play4it:

Play4it, LLC was founded by Christian Stavro, a serial entrepreneur in the world of mobile application development, whose background includes employment at Activision Publishing, Inc. and development work in popular games like Call of Duty. The Play4it team of designers, developers and like-minded entrepreneurs created Play4it to operate on a cloud-based service for mobile devices where players can win prizes by participating in contests featuring advertisements. Each contest challenges the players to complete a series of puzzles, brainteasers and video games on their mobile devices, faster and better than other contest participants in order to receive real prizes. The gaming platform is free to all users. To learn more about Play4it or to sponsor a contest, visit http://www.Play4it.com.

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Brianna Donath
@Play4it
since: 03/2013
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