Former TNS Market Research Executives Reunite at New Management Consulting Firm Catalytics

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Catalytics Performance Consulting, Founded by Former TNS Executive Bill Guerin in Early 2014, Expands Its Senior Consulting Talent With the Addition of Fellow TNS Colleague Steve Aukers

Management consulting firm Catalytics Performance Consulting recently announced the hiring of Steven M. Aukers, Ph.D., in the role of Senior Catalyst. Steve joins Catalytics’ founder and former market research executive Bill Guerin in providing clients with customized consulting solutions in the areas of business strategy, team performance, sales and marketing effectiveness and organizational change.

Steve brings Catalytics a quarter century of executive leadership experience across a wide landscape of industries. He has held CEO and other senior roles in global publicly held companies, private firms, non-profit organizations and universities. His specialty is working with executives, boards and CEOs of public and private companies on strategic planning and growth, leadership, senior team effectiveness, marketing and sales, process improvement and business turn-around.

Steve holds a B.A., M.S. and Ph.D. from Indiana University and currently teaches and conducts research in marketing and management in the Division of Business at DeSales University, focusing on the latest thinking in leadership, business strategy and performance improvement.

“We’re delighted to have Steve as part of our growing firm,” said Bill Guerin, Founder and Chief Catalyst. “Our greatest differentiator has been the caliber and confidence of our consultants and their abilities to stretch and fully engage our clients in the consulting process. Steve is a seasoned executive with exceptional experience and skills in doing exactly that across a range of companies and industries.”

“I’m pleased to be joining Catalytics,” added Aukers. “The firm’s approach to partnering with clients to solve problems is unique and refreshing. I'm looking forward to working with Bill and the other Catalytics consultants in building on the early successes and continuing to expand and grow the business.”    

About Catalytics:

Catalytics is a dynamic consulting firm dedicated to initiating, promoting and achieving sustainable change and performance improvement for its clients. It does this with customized consulting solutions that interject powerful catalysts to challenge assumptions and stimulate new thinking and behaviors. The firm’s expertise is in the areas of business strategy, team performance, sales and marketing effectiveness and organizational change (see

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