With this single initiative, Protection 1 saw a significant increase in online traffic and improved their visitors’ online experience.
New York, NY (PRWEB) September 25, 2014
Onboard Informatics, the leader in local data and content delivery, is pleased to announce the publication of a new online case study featuring Protection 1. The story highlights Protection 1, the nation’s largest full service security provider, and their implementation of an online resource that simultaneously doubled web traffic and boosted engagement and conversion while minimizing costs.
Protection 1 developed this online resource to educate customers and prospects on potential security risks in their communities. By creating a relevant user experience, highlighting important information that directly impacted the end-user, Protection 1 saw year-over-year traffic to those pages increase 109%.
“We really try to do a well-rounded job giving our customers information about their community and how security plays a role in providing peace of mind,” said Brandon Fleming, Protection 1’s Online Marketing Manager.
The online strategy implemented by Protection 1 utilized local data to customize pages, provided valuable information to new and existing customers, and helped boost SEO. With this single initiative, Protection 1 saw a significant increase in online traffic and improved their visitors’ online experience.
“Local data doesn’t have to be about real estate,” said Marc Siden, Onboard Informatics CEO. “While the real estate community has afforded us some outstanding business partnerships the last 13 years, local data can provide a great experience for a wide variety of customers. We’re excited at how Protection 1 implemented the local data we provide and we’re thrilled at their success.”
To learn more about Protection 1’s online resource using Onboard Informatics local data, read the full case study here.