You can win by naming Aesop's dog.
Daytona Beach, FL (PRWEB) September 30, 2014
"My book shows how any business can magnify its profits by focusing its marketing strategies," declares Dr. Betsy Kruger.
The cover of "Aesop's Keys to Profitable Marketing" shows Aesop's dog teaching about keys to success. Business leaders can win the book by guessing his name.
"Aesop's Keys" show how any business can magnify its profits by focusing its marketing strategies.
The most popular name for Aesop's dog will be announced on October 25th, the publication date for the new book. "Aesop's Keys to Profitable Marketing" will be available at virtually all bookstores and libraries in the English-speaking market.
The 12 chapters show entrepreneurs, managers, and business owners exactly how to focus their marketing strategies. They update a tale by Aesop, relate his wisdom to marketing, and coach them to improve their marketing strategies. For example, the dog teaches them to focus on quality, compete on strength, target key prospects, and reward the best.
The 80/20 rule is a universal law that predicts results. Robert Iocco, CPA, CIC, CEO, Trustpoint Insurance, Bristol, Virginia, agrees. “During my years of selling and servicing insurance, the results were exactly as predicted in her book.”
D. Donovan, Senior Reviewer, Midwest Book Review, Oregon, Wisconsin, recommends "Aesop's Keys" as follows: "Entrepreneurs seeking profitable results through new, applied directions will find 'Aesop’s Keys to Profitable Marketing' provides an easy formula of success for virtually any business endeavor.”
Her other published book, "Top Market Strategy: Applying the 80/20 Rule," supplements graduate marketing courses around the globe.
Dr. Betsy Kruger has provided marketing research to many corporations, commercialized her software worldwide, and coached more than 2000 start-ups to succeed.
Dr. Kruger owns Strategic Power, a marketing consultancy that is rated A+ by the Better Business Bureau and certified by WBE and WOSB.
She writes articles, speaks to groups, and coaches businesses to profit from "Aesop's Keys." You may email Betsy(at)BetsyKruger(dot)com or call Betsy at 386-235-5296 and discover how to spark your profits.