O’Charley’s Selects U.S. International Media as Media Agency Partner

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O'Charley's determines U.S. International Media most suitable for its traditional and digital media planning and buying needs.

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“We’re thrilled to work with O’Charley’s. It’s a terrific brand and company, and we’re excited to engage our local office network to support O’Charley’s media and marketing efforts and grow its business,” said Russell Zingale, President – Eastern Region,

After conducting a national search for a new media agency, O’Charley’s has selected U.S. International Media for its traditional and digital media planning and buying needs.

“We are pleased that we have found an agency partner with the know-how to support our marketing efforts and O’Charley’s restaurants across our footprint,” said David Ellis, Vice President of Marketing for O’Charley’s. “We selected U.S. International Media for their local market media buying scale and expertise as well as their media planning and analytical skills. We’re excited for what’s in store for our partnership.”

O’Charley’s, which now operates 214 restaurants in 20 states across the Southeast and Midwest, was acquired by American Blue Ribbon Holdings in the spring of 2012. The acquisition prompted Denver-based American Blue Ribbon Holdings to relocate its headquarters to O’Charley’s hometown of Nashville, Tenn. Soon after, the company introduced a revitalization program for the O’Charley’s brand which included a refurbished image package, new logo and new menu options.

“We’re thrilled to work with O’Charley’s. It’s a terrific brand and company, and we’re excited to engage our local office network to support O’Charley’s media and marketing efforts and grow its business,” said Russell Zingale, President – Eastern Region, USIM.

USIM will immediately begin placing Q4 media across all channels, while planning and executing for 2015.

For more information on O’Charley’s and its locations visit http://www.ocharleys.com

About O’Charley’s:

O’Charley’s was born in Nashville, Tennessee and has been a quintessential American Restaurant with Southern roots since its beginning in Nashville over 40 years ago. Famous for its unsliceably soft rolls, Prime Rib on the weekend, Sunday Brunch and fresh baked pie, O’Charley’s operates 214 restaurants in 20 states in the Southeast and Midwest, including 207 company-owned and operated O’Charley’s restaurants and 7 restaurants operated by franchises and joint venture partners.

About U.S. International Media:

U.S. International Media is an independent, full-service media agency providing innovative media strategies, execution, and results that cultivate and maximize clients’ businesses. USIM has a local office footprint with 21 offices throughout the United States and Canada and billings over $780 million. For more information, please visit http://www.usintlmedia.com.

About American Blue Ribbon Holdings:

American Blue Ribbon Holdings is a diversified restaurant company that operates or franchises more than 630 company and franchise restaurants in 43 states. ABRH brands include O’Charley’s, Ninety Nine Restaurants, Max & Erma’s, Village Inn, Bakers Square and Legendary Baking. ABRH is a majority-owned subsidiary of Fidelity National Financial, Inc. For more information on American Blue Ribbon Holdings, please visit http://www.abrholdings.com.

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Rebekah Colby
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