Name Aesop's dog and win the keys to profits.
Daytona Beach, FL (PRWEB) September 30, 2014
Dr. Betsy Kruger says, "My book shows how any business can magnify its profits by focusing its marketing strategies."
Its cover shows Aesop's dog teaching about the keys to profitable marketing. Business leaders can win the book by guessing the dog's most popular name.
"Aesop's Keys to Profitable Marketing" coaches business leaders to magnify profits by focusing the marketing strategies of their business," declares Dr. Betsy Kruger.
The contest ends at midnight EST on October 24th. The website will announce the most popular name on the next day. All winners can download "Aesop's Keys" to their computers or mobile devices.
October 25th will be the publication date for the new book for business leaders. "Aesop's Keys to Profitable Marketing" will be available at virtually all bookstores and libraries with English-speaking customers.
“Aesop’s Keys” shows entrepreneurs, managers, and owners 12 strategies for focusing their marketing strategies.
They update a tale by Aesop, relate his wisdom to marketing, and coach business leaders to improve their marketing strategies. For example, Aesop's dog teaches them to focus on quality, compete on strength, target key prospects, and reward the best.
The 80/20 rule is a universal principle that predicts outcomes. Robert Iocco, CPA, CIC, CEO, Trustpoint Insurance, Bristol, Virginia, agrees. “During my years of selling and servicing insurance, the results were exactly as predicted in her book.”
D. Donovan, Senior Reviewer, Midwest Book Review, Oregon, Wisconsin, recommends the book. "Entrepreneurs seeking profitable results through new, applied directions will find 'Aesop’s Keys to Profitable Marketing' provides an easy formula of success for virtually any business endeavor.”
Her other published book, "Top Market Strategy: Applying the 80/20 Rule," enriches graduate marketing courses around the world.
She has commercialized her software worldwide, provided marketing research to many corporations, and coached more than 2000 start-ups to succeed.
Dr. Kruger runs Strategic Power, a marketing consultancy that is rated A+ by the Better Business Bureau and certified by WBE and WOSB.
Dr. Betsy Kruger writes articles, speaks to groups, and coaches businesses to profit from "Aesop's Keys." You may email Betsy@BetsyKruger.com or call Betsy at 386-235-5296 to discover how to spark your profits.