Take the guess-work out of running a business.
Daytona Beach, FL (PRWEB) September 30, 2014
"Any business person can magnify profits by focusing the marketing strategies," says Dr. Betsy Kruger.
The dog on the cover of "Aesop's Keys to Profitable Marketing" is teaching about the keys to success. Business leaders can win a free download by guessing the dog's most popular name.
The contest ends at midnight EST on October 24th and the next day the website will announce the most popular name of Aesop's dog. All winners can download the book to their computers or mobile devices.
October 25th is the publication date for "Aesop's Keys to Profitable Marketing." Starting then the book will be available at virtually all bookstores and libraries with books in English.
The book shows entrepreneurs, managers, and owners how to profit from a universal law. The chapters update a tale by Aesop, relate his wisdom to marketing, and coach how to improve their marketing strategies. For example, Aesop's dog teaches them to focus on quality, compete on strength, target key prospects, and reward the best.
The 80/20 rule is a universal principle that predicts the future. Robert Iocco, CPA, CIC, CEO, Trustpoint Insurance, Bristol, Virginia, agrees. “During my years of selling and servicing insurance, the results were exactly as predicted in her book.”
D. Donovan, Senior Reviewer, Midwest Book Review, Oregon, Wisconsin, highly recommends the book." "Entrepreneurs seeking profitable results through new, applied directions will find 'Aesop’s Keys to Profitable Marketing' provides an easy formula of success for virtually any business endeavor.”
Her other published book, "Top Market Strategy: Applying the 80/20 Rule," enriches graduate marketing courses in various countries.
She has commercialized her software worldwide, provided marketing research to many corporations, and coached more than 2000 start-ups to succeed.
Dr. Kruger owns Strategic Power, a marketing consultancy that is rated A+ by the Better Business Bureau and certified by WBE and WOSB.
Dr. Betsy Kruger writes articles, speaks to groups, and coaches businesses to profit from "Aesop's Keys." You may email Betsy(at)BetsyKruge(dot).com or call Betsy at 386-235-5296. You can discover how to spark your profits.