Dreamfish Labs Launches Roxie Emoji Keyboard, an iOS 8 Keyboard That Suggests Emojis as You Type

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Roxie’s predictive emoji sets the pace in digital culture and unlocks the power of emojis

'Roxie is all about allowing people to express their personality, creativity and emotion in text. You have a lot to say without a lot of time, and emojis are powerful little things.' - Paul Petefish, Co-Founder and CEO of Dreamfish Labs

Dreamfish Labs LLC has announced Roxie Emoji Keyboard, one of the industry’s first iOS 8 predictive emoji keyboards. Roxie Keyboard suggests emojis while typing and helps people express their tone and connect with people in a way that enriches communication and makes people smile.

GET YOUR ROXIE ON!

The happiness factor is what set Roxie on its journey to be one of the first mobile iOS keyboards to make communication more fun.

Communication with family and friends can be enhanced greatly with emojis — yet finding the right one takes searching and too much time for our fast text generation. Roxie learns user favorites and presents emoji options that match their typed words and are prioritized by personal go-to preferences.

The Roxie Keyboard allows everyone's personality to shine through. Roxie helps people find their true colors by delivering a message that reflects their tone, mood and personal style. Users can even change their Roxie Keyboard color! Keep it real. Have fun. Hey, even make someone’s day.

THE POWER OF EMOJI

In February, Dr. Owen Churches, of the School of Psychology at Flinders University in Australia, conducted a study on emoticons. His research showed that people reacted to emoticons the same way they would react to a real human face.

“Back in the day, we used to use an emoticon mostly when corresponding via email. But now, the nature of communication has changed,” said Sriram Kalyanaraman, a Journalism Professor at the University of Florida who focuses on the psychology of new technology. “As a result, the language of communication has changed and emoticons have entered into the mass culture.”

People who use emoticons, a 2008 study found, experience a “positive effect on enjoyment, personal interaction, perceived information richness and perceived usefulness." Now that is something to smile about.

“Roxie is all about allowing people to express their personality, creativity and emotion in text. You have a lot to say without a lot of time, and emojis are powerful little things. They bring a real depth and feeling to text-based messages. An emoji can often give you just the right tone. It’s fun, it’s easy and it can brighten someone’s day. Roxie has been built to learn the personality of the user and presents their most used emojis along with other choices. Our roadmap will continue to empower the user to customize their visual expression and persona,” said Paul Petefish, Co-founder and CEO of Dreamfish Labs.

Availability

Roxie Keyboard is a universal Apple iOS 8 keyboard and can be used across all application platforms, including Facebook, Twitter, iMessage, Snapchat and WhatsApp. Roxie Emoji Keyboard is now available for free download on the iTunes App Store.

About Roxie

Let’s face it — communication and engaging with people in the digital world is just different. Roxie enhances texting with predictive emoji. No more searching. As users type, Roxie Emoji Keyboard suggests the most common emoticons associated with their words. Roxie allows people to add color to their communication by presenting emojis based on their go-to personality preferences, creating a fun and easy way to text. Let your Roxie shine! Even change the color of your Roxie Keyboard - its all part of the experience. Stop by roxieon.com, Twitter and Facebook to learn more.

Media Contacts
Paul Petefish, CEO, Dreamfish Labs LLC
312.867.3762
paulpetefish(at)dreamfishlabs(dot)com

Kristina O’Connell, Marketing
978.764.7960
kristinaoconnell(at)dreamfishlabs(dot)com

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