Dance Pizazz Wants to Share its Secrets to Business Success

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Dance Pizazz Celebrates 6 years in business, and shares its secrets of success

Find that "One Thing" that is the most important, and focus your efforts on it

Dance Pizazz, the St. Louis area’s funnest, friendliest dance studio (, is celebrating 6 years in business and shows no sign of stopping. There are many different secrets contributing to Dance Pizazz’s success, some widely shared by the corporate world, and some acquired through years of trial and error. Regardless of “how”, the “what” is worth sharing; which is why Dance pizazz is sharing the following:

  •     Acquire a trade that compliments the trade or business. Owner Nikki McElvain has a bachelor’s degree in Computer Animation, and a master’s degree in Marketing and Advertising. Her computer animation degree makes pamphlets, window decals, posters and overall image a snap since Photoshop is second nature. Her advertising and marketing degree allows her to maintain a consistent and focused image at all times. Together they enable her to build a very strong and definitive image for a fraction of the cost.
  •     Find the most important activities, usually the ones that make money, and focus efforts on them. This is commonly referred to as the 80/20 rule. Dance Pizazz outsources %80 of the busy work to employees and uses experienced management to focus on the other %20 that brings in business to the studio.
  •     Create clones to do the work. Not literal clones, but hypothetical ones. Owners typically know how to do thing the best; after all they have the most experience in it. Therefore if the owner can train the staff to accomplish a task or many tasks with the same efficiency then, they have cloned themselves. Dance Pizazz has an amazing staff and trains in both dancing and business with all employees. Through weekly training sessions, the staff is in a constant state of growth and improvement.
  •     Hospitality goes a long ways. Happy customers are one of the biggest areas of focus for staff at Dance Pizazz. When a customer walks in the door they get an instant greeting addressing them by name, then the staff will offer them a drink. This is the same gratitude offered to guests when inviting them into a house. It helps customers feel more at home.
  •     Build rapport with customers. Customers aren’t just wallets walking in the door; they are people with stories to tell. Dancing tends to impede on some peoples comfort zones. Therefore it is necessary that we build a bond with our customers so that trust and comfort is established. Ask about customer’s stories, careers, passions and families, and most of all make an effort to remember the conversation and build on it later.

Dance Pizazz is proud of all its employees over the years, and thanks all customers for their business. Dance Pizazz knows that following the shared secrets to success will inevitably improve any business out there. Check out for more information on our success and how to improve yours.

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Nikki McElvain
Dance Pizazz
+1 (636) 441-6854
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Dance Pizazz
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