Art and Non-Vocational Education in Australia Industry Market Research Report Now Updated by IBISWorld

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Demand for tutoring services has surged over the past five years, as parents have sought to provide their children with a competitive advantage. For this reason, industry research firm IBISWorld has updated its report on the Art and Non-Vocational Education industry in Australia.

IBISWorld Market Research

IBISWorld Market Research

The industry's general fortunes are tied to economic conditions, despite various segments exhibiting differing trends according to shifts in customer preference.

Operators in the Art and Non-Vocational Education industry in Australia are highly fragmented, offering a variety of educational services to a diverse market comprising individuals and corporations. Although the various segments exhibit differing trends, due in part to shifting fads and preferences, the industry's fortunes are generally tied to economic conditions. According to IBISWorld industry analyst Jem Anning, “the industry's reliance on business customers, the exchange rate and the level of household discretionary income exposes it to some revenue volatility.”

Following the global financial crisis, business confidence levels fell significantly, leading to weaker demand from corporate clients. In an effort to cut costs and preserve profitability, businesses across the economy scaled back expenditure on discretionary services, such as professional development courses. “This led to industry revenue contracting over 2007-08 and 2008-09,” says Anning. Economic recovery has since led to higher growth for the Art and Non-Vocational Education industry, and IBISWorld estimates that industry revenue will grow at an annualised 2.8% over the five years through 2014-15, to $5.4 billion. The industry exhibits a low level of market share concentration, and there are no major players.

International student enrolments for ELICOS courses have declined markedly, falling from peak of about 1.1 million enrolments in 2008 to trough of 740,000 in 2012. The ELICOS segment of the industry in particular suffered over the beginning of the five years through 2014-15, due to the high Australian dollar and safety concerns following incidences of violence against international students. The implementation of the second stage of the Knight Review in March 2012 has relaxed student visa application rules. This, combined with a fall in the value of the Australian dollar, has boosted ELICOS student enrolments by 17.9% in 2013 on the previous year. This is expected to contribute to revenue growth of 2.0% in 2014-15. Demand for tutoring services has surged over the past five years, as parents have sought to provide their children with a competitive advantage to ensure acceptance into their preferred tertiary programs. This trend is expected to continue over the next five years as discretionary income increases.

For more information, visit IBISWorld’s Art and Non-Vocational Education industry in Australia report page.

Companies in this industry offer a range of education and training services. Industry operators include tutoring services, English Language Intensive Courses for Overseas Students (ELICOS) providers, driving schools and performing arts colleges. The industry excludes pre-schools, kindergartens, schools, higher education institutions, technical and further education (TAFE) colleges and sports instructors.

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IBISWorld industry Report Key Topics

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
International Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalisation
Major Companies
Operating Conditions
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognised as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every Australian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Melbourne, IBISWorld serves a range of business, professional service and government organisations through more than 10 locations worldwide. For more information, visit or call (03) 9655 3886.

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