Woodchuck® Hard Cider Introduces Out on a Limb Ciders

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First-ever rotating cider six-pack will join fall favorites and brand new mobile app

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Truly unique ciders are crafted at Woodchuck’s cidery each day. All of these ciders are handcrafted with creative artistry. Out on a Limb represents those that we think the world is ready for.

Woodchuck Hard Cider is thrilled to announce the introduction of “Out on a Limb™” to their lineup of award-winning craft ciders. The six-pack is a first of its kind in the industry, featuring the same six-pack design year-round, with an ever-changing rotation of bottled cider styles. The packaging innovation is only topped by the innovation of the liquid within.

“As the leading craft cider in the country we take pride in pushing the boundaries of what is being done in the category and living ‘out on a limb’,” said Woodchuck Communications Manager, Nate Formalarie. “Truly unique ciders are crafted at Woodchuck’s cidery each day. All of these ciders are handcrafted with creative artistry. Out on a Limb represents those that we think the world is ready for.”

The cider style within the six-pack will rotate every 45 to 60 days. Kicking off the Out on a Limb line extension is Woodchuck Chocolate Raspberry, which is infused with cacao nibs and raspberries for a bright apple character with smooth notes of chocolate and raspberry throughout. The suggested retail price for Out on a Limb is $10.99.

Also hitting shelves in October is the popular Woodchuck Private Reserve Pumpkin Cider crafted to capture the true, naked pumpkin profile with no additional spices added. The Private Reserve Pumpkin will be available in limited quantities through November. (SRP - $10.99)

In honor of breast cancer awareness month, Woodchuck will rerelease their Private Reserve Pink Cider on draft across the country. Woodchuck Pink was created to honor the efforts of Survivorship NOW, a Vermont-based survivor organization, and features a pink hue through the use of grape skin extract during the cider making process.

Finally, Woodchuck is thrilled to announce the launch of its first ever mobile app, designed to help people learn more about Woodchuck ciders as well as locate the ciders near them. It is available in both the iTunes app store and on Google Play.

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About Woodchuck® Hard Cider:
Woodchuck Hard Cider introduced the U.S. to the craft cider category 23 years ago after it was first handcrafted in a 2-car garage in Proctorsville, Vermont. Staying true to its roots, Woodchuck is dedicated exclusively to cidermaking. In other words, we “Give a ‘Chuck” about authenticity and handcrafting the best cider possible. Innovation is at the core of everything Woodchuck’s cidermakers do, which is why they continuously strive to create unique new ciders using the finest ingredients. That attention to detail has paid off and Woodchuck Hard Cider has recently received awards at the World Expo of Beer, The Great Lakes International Cider and Perry Competition and the New York International Beer Competition. For more information about Woodchuck Hard Cider visit http://www.woodchuck.com, or download the new mobile app, available for iOS and Android users

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Rebekah Grim
PMG PR
+1 (802) 863-3929 Ext: 117
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