Georgia-Pacific Selects Kleber & Associates to Promote Gypsum Product Lines

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Kleber & Associates to Promote Gypsum Product Lines

The opportunity to partner with a division of an iconic Atlanta corporation like Georgia-Pacific is the culmination of hard work and perseverance.

Kleber & Associates, a full-service integrated marketing agency specializing in construction and building products, has been named as an advertising agency of record for Georgia-Pacific Gypsum LLC. The firm, founded in 1987 by President and CEO Steven Kleber, will support Georgia-Pacific Gypsum’s global marketing initiatives through multiple product promotions.

The agency will handle creative advertising, media planning, account strategy and digital execution for the award-winning Dens® family of premium fiberglass mat gypsum panels, including DensGlass® Sheathing and Shaftliner, DensArmor Plus® Interior Panels, DensDeck® Roof Boards and DensShield® Tile Backer, as well as the broad array of paper-faced interior drywall products in the ToughRock® Gypsum Board portfolio.

“With Kleber & Associates, we found an integrated marketing agency that has extensive category experience within the construction and building products industry and demonstrates the ability to provide fresh, breakthrough creative ideas designed to help drive our business,” said Mike McCoy, vice president of marketing and commercial roofing for Georgia-Pacific Gypsum.

According to Kleber, the opportunity to partner with a division of an iconic Atlanta corporation like Georgia-Pacific is the culmination of hard work and perseverance. “Growing up in Atlanta, I was always aware of Georgia-Pacific’s role as an important business and community leader, while its headquarters has been an integral part of the Atlanta skyline,” he said. “It is a unique pleasure and responsibility to be in a marketing partnership with such an important part of the company.”

About Kleber & Associates
Founded in 1987, Kleber & Associates is the established leader in brand development and integrated communications for clients in the construction and building products industry. The Atlanta-based agency works in partnership with a variety of client brands that market products for both residential and commercial applications targeted to consumers, architects and designers, as well as developers, builders, remodelers and contractors. The agency addresses its clients’ needs through a strategic, disciplined brand development process, combined with customized communications programming and an in-depth knowledge of the marketplace. Agency Founder, Steven Kleber, is the current president of the National Remodeling Foundation (NRF) and the immediate past president of the Center for Kitchen & Bath Education and Research (CKBER). Visit http://www.kleberandassociates.com for more information.

About Georgia-Pacific
Headquartered in Atlanta, Georgia-Pacific and its subsidiaries are among the world’s leading manufacturers and marketers of bath tissue, paper towels and napkins, tableware, paper-based packaging, office papers, cellulose, specialty fibers, nonwoven fabrics, building products and related chemicals. The company employs nearly 35,000 people worldwide. Georgia-Pacific Gypsum pioneered fiberglass mat gypsum board technology and, for close to three decades, has inspired fundamental changes in the types of gypsum panels specified for walls and roofing in commercial building assemblies. Dens® Brand interior and exterior products are the #1 architecturally-specified fiberglass mat gypsum panels. For more information, visit http://www.gpgypsum.com or http://www.gp.com.

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Joey Peters