The Marie Claire Group Selects PopMarker for Interactive “In-Image” Advertising on Their Entire Group of Websites

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GMC Connect, the digital advertising division of Marie Claire Group, the No. 1 high-end women's magazine in France, has selected PopMarker as its exclusive partner for interactive "in-image" advertising solutions.

Marie Claire Implements PopMarker

Marie Claire

This partnership highlights our constant research for innovative formats for our editorial offices and advertisers.

GMC Connect, the digital advertising division of Marie Claire Group which records every month more than 10 million VU*, today announced its partnership with PopMarker, the developer of most advanced platforms and patented interactive "in-image” advertising solutions. GMC Connect is now the only digital company in France which allows its advertisers to benefit from PopMarker’s technology. PopMarker enables advertisers to generate and promote the involvement of users on web images by illustrating the editorial content of their sites.

"This partnership highlights our constant research for innovative formats for our editorial offices and advertisers. The video had a very strong growth and we are convinced that the image is also a new area of expression that is very rich for our brands and advertisers.” said Amalric Poncet, the Digital and Internet Director of Marie Claire Group.

Sarper Kocabiyik, Founder and CEO of PopMarker added: "The fashion industry accounts for a significant number of online images and we are excited to work with Marie Claire Group to enable them to take advantage of this new advertising opportunity."

In the month of August, MAM, an advertiser, has entrusted GMC Connect by launching its first "In-Image" campaign on Magicmaman and Famili sites. As a result, MAM successfully achieved CTR** that exceeds the current standards of the French advertising market.

About POPMARKER

PopMarker is the international leader in in-image advertising placement. It has the most advanced and patented interactive platform for in-image advertising. It is the only SaaS cloud based interactive in-image advertising platform and it is adapted to both publishers and advertising agencies.

About GMC Connect

GMC Connect is the digital advertising division of Marie Claire Group. Its advertising offers are based on a combination of 20 publishing brands that are composed with sites edited by professionals and that are strictly focused on feminine themes presenting a qualitative context of communication for the advertiser. The advertising division offers packages and sites combining power and affinity that is suitable for all branding issues concerning women.

Contact web: Sabine Doutriaux and her team - 01 41 46 85 66 - contact(at)gmc-connect(dot)com
More information on: http://www.gmc-connect.com/

*Source: Mediametry /MNR May 2014

**Click Through Rate

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