Through successful brand journalism, brands are able to engage directly in conversations with consumers.
San Diego, CA (PRWEB) September 26, 2014
Hispanic digital agency Captura Group is proud to announce that its client Días Grandiosos con Kellogg's has won the Top Content Provider to Hispanic Audiences Award at Portada’s 8th annual Hispanic Advertising and Media Conference.
Días Grandiosos con Kellogg’s is a cross-brand Hispanic content marketing program that takes a journalistic approach to connecting with Hispanic females through stories about food, family and culture from real Latina moms. The DiasGrandiosos.com website features original content including recipes, tips and articles that connects to a Kellogg Company brand’s purpose, helping build a deeper relationship between consumers and Kellogg products. In addition to the website, Kellogg is reaching Hispanic consumers with valuable content on social channels including Facebook and Pinterest, and distributing its content to third-party publishers such as Terra and Huffington Post Voces through Captura Group’s content syndication platform, Contenido Latino.
As the lead agency, Captura Group conceptualized and created the Días Grandiosos con Kellogg’s brand and the associated digital strategy, including the content approach and execution.
“Through successful brand journalism, brands are able to engage directly in conversations with consumers,” said Lee Vann, Captura Group’s Co-Founder and CEO. "By telling their stories, brands can support their objectives while addressing consumer needs. I am honored that Portada has recognized a brand and Captura Group’s client, Días Grandiosos con Kellogg’s, as a Top Content Provider to Hispanic Audiences.”
Portada’s annual Hispanic Advertising and Media Awards reward excellence in marketing campaigns, media properties, and marketing and media professionals. This year, Portada accepted 43 nominees in ten categories. Award recipients were voted in by Portada’s audience of marketing, advertising, and media industry professionals.
About Captura Group
Captura Group is a Hispanic digital agency with full-service bilingual capabilities. We grow our clients' businesses by creating and amplifying relevant and engaging experiences that connect brands with online Hispanics. By combining deep Hispanic consumer insights with actionable business objectives, we deliver breakthrough experiences at the right time and through the right channels. Founded in 2001, Captura Group’s clients include Kellogg, Knorr, POND’S, Allstate, Bimbo Bakeries, and GobiernoUSA.gov. Find us at capturagroup.com