ChefSteps Community Grows to 400,000 Cooking Enthusiasts

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The Premier Destination for Innovative Cooking Techniques and Ideas Grows Its Passionate Community of Cooks by More Than 600% Since January 2014

ChefSteps, an innovative technology company dedicated to helping people cook smarter, today announced that it has surpassed 400,000 members, and that its community of cooking enthusiasts has grown by more than 600% since the beginning of the year.

Founded two years ago by Chris Young, co-author of the seminal Modernist Cuisine, along with Grant Crilly, Ryan Matthew Smith, Edward Starbird, and a team of award-winning chefs, filmmakers, designers, scientists, and engineers, ChefSteps has become a bookmarked destination for enthusiastic and curious cooks who want to become more skilled, intuitive, and collaborative in the kitchen.

“Our mission at ChefSteps is ‘every cook cooking smarter,’” Young said. “People are more passionate than ever about food and cooking, but the recent culinary renaissance really hasn’t changed much about how we cook. When people actually learn about the how and why things work in the kitchen, they become empowered to expand their culinary boundaries. Every day we strive to help people learn more about cooking so they can be more creative and eat better. ”

Through more than 400 artfully filmed instructional videos and tools that make cooking easier and more efficient, ChefSteps has emerged as a leading source for modern techniques such as sous vide and spherification, as well as new approaches to classic recipes and techniques.

Based upon the belief that cooking is inherently communal, ChefSteps also maintains a lively community forum on its website, dedicated to the exchange of ideas. ChefSteps team members visit the forum regularly to answer questions and compare notes with community members, and much of ChefSteps’ content is based on suggestions, interests, and feedback from its community members via the forum.

In addition to reaching 400,000 community members, ChefSteps has also achieved other key milestones recently:

  •     400+ Instructional Videos: The ChefSteps site is now home to more than 400 professionally produced videos that provide step-by-step instructions for creating restaurant-quality dishes. Since the beginning of June, community members have watched more than 19 million minutes of ChefSteps content or more than 200,000 minutes every day on YouTube;
  •     First-of-its-Kind Sous Vide Egg Calculator : In July, ChefSteps introduced a pioneering online app that enables cooks to literally visualize the exact texture of the egg white and yolk desired, and then predict the precise temperature and cooking time in order to yield the perfect egg. The egg calculator, which relies on complex algorithms related to heat transfer in proteins, opens up a world of possibility for making technology work harder for us in the kitchen. With a user-friendly interface and multiple options for customizing your egg, it’s the first app that helps us refine our own culinary preferences.
  •     A Complete Curriculum of Cooking Classes: Over the past year ChefSteps has introduced a series of curated classes that explore broad topics in depth such as the science and practice of making chewy candies, a thorough investigation into barbecue techniques, and a comprehensive guide for making the perfect burger.

"The ChefSteps team continues to knock it out of the park,” said Parker Cook, a ChefSteps community member since 2013. “The Burgers class is another testament to the innovation that ChefSteps offers not only in cooking technique but also in instruction and design. The Burger Geekery section of the class presents information that is not only difficult to find but is hyper-focused on applying the information to the creation of an awesome hamburger. Using the recipes and techniques presented in the class would occupy plenty of time in a person's life, especially a lover of hamburgers.”

About ChefSteps
ChefSteps was founded in 2012 by Chris Young, principal co-author of the Modernist Cuisine cookbook, along with Grant Crilly, Ryan Matthew Smith, Edward Starbird, and a team of award-winning chefs, filmmakers, designers, scientists, and engineers, with the mission to help both novice cooks and professional chefs become more confident in the kitchen. The premier destination to learn and explore a range of cooking innovations, the ChefSteps community is comprised of hundreds of thousands cooking enthusiasts from across the globe. ChefSteps is privately held and headquartered in Seattle’s historical Pike Place market.

Learn more at ChefSteps.com, and check out Wall of Fire, a ChefSteps Story, a first-of-its-kind documentary film about the team’s latest culinary exploit. In the film, they build a massive pig roaster from scratch at a farm in Sultan, Washington, make a feast for friends and family, and take what they learn back into their Pike Place Market kitchen in Seattle.

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Elise Ballard
ChefSteps
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