Razorfish Commerce Experts at Shop.org Summit 2014

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Paul do Forno, Gabriel Bridger, Jason Goldberg, Sid Jatia, and Jason Rzutkiewicz to lead sessions.

Razorfish, one of the world’s fastest growing digital and technology agencies, today announce Paul do Forno, Gabriel Bridger, Jason Goldberg, Jason Rzutkiewicz and Sid Jatia will be hosting sessions at Shop.org Summit 2014, in Seattle WA, September 29 - October 1.

Shop.org Summit is an annual two and half day conference event specifically for digital and multichannel retailers, where attendees can discover new ideas, get actionable takeaways and build strong relationships with the brightest and most innovative players in the digital retail world.

Fresh off the back of participation in the Women’s Wear Daily Digital Forum September 16-17 in NYC, where Razorfish exhibited to digital marketers and decision makers for retail companies such as Ralph Lauren, Lilly Pulitzer, Kate Spade and Rent the Runway, the agency is looking ahead to a full agenda of participation in Shop.org Summit presence. Razorfish has a long history of end-to-end retail and commerce services, and is committed to delivering comprehensive and innovative client solutions.

Razorfish’s extensive presence at Shop.org Summit next week comprises:

Exhibitor BIG !deas - Designing for the "Touch" Generation
Presented by Paul do Forno and Gabriel Bridger
Tuesday September 30, 2-2:30pm

Responsive Design is Not a Mobile Strategy
Breakout session with Jason Goldberg and others
Tuesday September 30, 1-2pm

Doctor-Is-In: One-on-One Website Critiques
By Sid Jatia and others
Tuesday September 30, 12:30-5pm

Enabling Omnichannel Fulfillment roundtable discussion
Hosted by Jason Rzutkiewicz and Bill Bauman, CIO of West Marine
Wednesday, October 1, 12:15-1:15pm

Learn about a fully engaging retail commerce experience at the Razorfish Booth #745
Visit us at booth #745 where we’ve brought commerce and content to life. Designed just for Seattle’s great outdoors, we will be showcasing an omnichannel online/offline retail experience, featuring an innovative commerce and content solution as well as a snowboarding and hiking in-store shopping experience.

Commenting on Razorfish presence at the Shop.org Summit 2014, Paul do Forno, SVP Global Commerce, said: “Razorfish is a big supporter of Shop.org, especially the Annual Summit. The Summit provides a destination for retailers to share their experiences and look to the future. We’re looking forward to meeting attendees and helping them achieve their future vision in retail.”


Further information on Razorfish speakers at Shop.org:

Paul do Forno, SVP Global Commerce & Content: Paul do Forno is the global lead of the Commerce & Content Practice within Razorfish. He is responsible to drive overall revenue, go to market, partnerships, marketing, positioning, delivery, global expansion and M&A for the practice. Paul sits on the executive advisory board of a number of key partners. Paul has over 20 years of experience in a broad set of roles including helping companies transform digital marketing and commerce. In his tenure at Razorfish, Paul has grown the practice into the fastest growing segment of the Razorfish business. You can follow Paul on his twitter feed @dofornop.

Gabriel Bridger, Creative Director: Gabriel has over 15 years of experience in interactive design, advertising, content strategy, marketing and creative direction. Professionally his focus is on technology, automotive, retail and fashion. During his time at Razorfish he's led award winning creative work across many major accounts, leading multiple teams across offices. This work has spanned platform & experience, marketing, strategy, mobile and emerging technology. Most recently he's led ground-up redesigns of several major retailers. Beyond his role at Razorfish, Gabriel advises and works with several technology and publishing start-ups. Gabriel spends his free time as an automotive consultant and writer and, when time allows, under the hood and behind the wheel.

Jason Goldberg, VP Commerce Strategy: Jason "Retailgeek" Goldberg leads the Commerce Strategy Practice at Razorfish. Jason is a 4th generation retailer, who launched his first e-commerce site for Blockbuster Entertainment in 1996. In the subsequent 15 years he has served as a principal customer experience architect for top retailers including Best Buy, Target, and Walmart. With a focus on e-commerce and digital marketing for omnichannel retailers, he has worked with over 100 clients on the Internet Top 500. He has observed tens of thousands of online shopping sessions and been responsible for billions of dollars in on-line revenues. Under his twitter feed @retailgeek he is one of the most followed e-commerce subject mater experts on the web. He is a member of the board of directors of shop.org (the digital retail arm of the National Retail Federation). In 2013 Jason was voted one of retail’s top global influencers by Vend.

Sid Jatia, VP Retail and Commerce Experience: Sid is a business leader and experience strategist with 15 years of successful track record in user-centered design and focus on retail. Last few of the 8 years at Razorfish, have been focused on large enterprise redesigns involving omnichannel strategy, new models of merchandising, commerce optimization, and store activation. Sid has led business transformation projects for clients such as Target, JC Penney, Samsung, HSN, Express, US Foods and AT&T. He holds a master’s degree in new media and technology from Parsons School of Design, New York. Sid is passionate about driving customer centric philosophy in tandem with acute focus on business performance which has resulted for positive year-over-year growth for our retail & commerce clients as well as cultivated an integrated sensibility within our internal teams.

Jason Rzutkiewicz, VP Client Partner: Jason joined Razorfish in 2004 and is currently leads our Commerce and Marketing Platform discipline on the West Coast. With 15+ years of experience, the first ten spent as a technologist, Jason's delivers a rare blend of tech savvy, marketing expertise, relationship skills and attention to detail that make him a trusted advisor to many of our clients. While at Razorfish, he has led many complex and stakeholder rich engagement for clients such as West Marine, Choice Hotels, Farmers Insurance, Pacific Gas & Electric, and Wells Fargo. Jason is responsible for ensuring that Razorfish helps our clients meet their objectives. Jason is particularly sought after for his ability to drive teams, accelerate client velocity and quickly resolve issues that have the potential to derail initiatives. Prior to joining Razorfish, Jason spent time with PriceWaterhouseCoopers, Diamond Management Consulting, and McKesson. He received his B.S. in Biomedical Engineering from the University of Southern California.

About Razorfish
Motivated and inspired by what's next, Razorfish helps its clients navigate the unknown, drive change and transform business. One of the pioneers of marketing in the digital age, Razorfish has a unique blend of technology, creativity and media at its core. The agency’s world class capabilities in strategic consulting, experience design, brand building, technology platforms, data services, retail/commerce and media services enable transformational work for clients including Delta Air Lines, McDonald’s, Mercedes-Benz USA, Microsoft, Nike China, Unilever and Uniqlo. Razorfish’s team of 3000+ experts spans 19 regions, including Australia, China, Germany, Hong Kong, India, Japan, Singapore, the United Kingdom and the United States.

Razorfish is part of Publicis Groupe. For more information, visit Razorfish.com, like us on Facebook or follow us on Twitter, Weibo and Instagram.

You can learn more about Razorfish Commerce by following @rfcommerce or visiting commerce.razorfish.com

Razorfish. Here for tomorrow.™

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Maya Hart
VP, Global Communications Director

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