Antiquated Technology Embraced by Millenials

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Steiner Tractor Parts brings a youthful, feminine perspective to the tractor parts industry with their newest From the Barn video series featuring Rachel Gingell.

Rachel Gingell wrenching on a John Deere

“We aren’t able to walk every customer through their repair step by step, but with every video produced and shared, we increase the online knowledgebase for antique tractor repairs” shares Suzette Thomas, Social Media Manager.

Steiner Tractor Parts announces a new video channel for their popular “From the Barn” tractor repair series. Their new video partner, Rachel Gingell, is a young auctioneer and antique tractor enthusiast. Rachel specializes in developing technological tools to expand the tractor enthusiast community. She is a pioneer in online-only auction sales and created Tractor Guide, an iPhone app that allows people to determine the year any tractor was built. Now, she is partnering with Steiner Tractor Parts to share her expertise through video tutorials for repair projects.

In some of the recent videos Rachel repairs a piston pump and lift cover on a Ford tractor, and performs a tune up on a Farmall Cub. The first how to video she produced in conjunction with Steiner Tractor Parts was a Marvel Schebler carburetor rebuild, a frequently asked about repair. People new to the hobby of collecting and restoring antique tractors praise the efforts of Rachel and the team at Steiner Tractor Parts. The number of views on the video pages on YouTube and the overwhelmingly positive comments speak volumes about the need for this type of content in the industry.

“Seeing Rachel walk through these repairs gives our less experienced customers confidence trying to fix up that piece of old iron that’s been sitting around” according to Dan Steiner. The market for antique tractor parts is growing as a younger generation inherits the family tractor but does not have a lot of experience using it or fixing it. Mr. Steiner adds, “These videos are filling an education gap and a generation gap that exists in our industry.”

Rachel Gingell finds the videos to be both rewarding and fun. She learned about farm equipment from her Dad. Her family is in the business of auctioning farm equipment and producing their own line of full length repair DVD’s (available at Steiner Tractor Parts). "I'm grateful for others who have patiently taught me and enjoy being able to share this knowledge with other tractor enthusiasts," Rachel explains.

The segments that Steiner Tractor Parts makes available on their website and YouTube channel are short, concise depictions of repairs an average tractor owner can undertake in their own garage. Steiner Tractor Parts enjoys being able to produce this type of educational and fun content with partners like Rachel Gingell and others, including Tyler Buchheit. “We aren’t able to walk every customer through their repair step by step, but with every video produced and shared, we increase the online knowledgebase for antique tractor repairs” shares Suzette Thomas, Social Media Manager. The company is committed to continuing to produce high quality video content for their customers to give free access to education and information about common tractor repairs.

About Steiner Tractor Parts
Steiner Tractor Parts specializes in restoration quality parts for American made farm tractors. They are an integral part of a larger community committed to preserving our agricultural heritage. Their role is providing obsolete components for Allis Chalmers, Farmall, International, Ford, John Deere and Massey Ferguson among others. Areas of specialty include manifolds, wheels, lights, radiators, battery boxes, fenders, steering wheels, carburetors, gauges, and more. They have a state of the art website and ship worldwide every day. To see the full product listing and E-Catalog, visit online at http://www.steinertractor.com.

About Rachel Gingell:
Rachel is a certified auctioneer and benefit auction specialist designee. Rachel placed in the 2010 International Junior Auctioneer Championship as the First-Runner Up, becoming the top female auctioneer in her division. A graduate of Missouri Auction School and the Bootcamp for Benefit Auctioneers, Rachel brings both the wisdom of experience and fresh ideas to the auction block. Rachel is an active member of both her State and National Auctioneers Associations and is currently pursuing a business degree. Rachel credits her family for teaching her about tractor and farm equipment repair. Her family’s business is J&D Productions and you can find them on the web at http://www.farmtractorrepair.com. View all of Rachel’s videos done with Steiner Tractor Parts at http://www.steinertractor.com/wrenching-with-rachel

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Elizabeth Gross
Steiner Tractor Parts
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since: 06/2009
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