Mexican American Opportunity Foundation Presents Eighth Annual ¡Vive Tu Vida! Get Up! Get Moving!® Event

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The Nation’s Premier Annual Physical Activity and Hispanic Family Health Celebration

On Saturday, October 4, 2014, the Mexican American Opportunity Foundation (MAOF) will present its eighth annual family health and fitness fair ¡Vive tu vida! Get Up! Get Moving!®. The event promotes Hispanic family physical activity and good nutrition for better health and wellness for people of all ages and all sizes. This event, which is free and open to the public, will be held at the East Los Angeles Civic Center, 4801 East 3rd Street, in Los Angeles, from 9:00 am to 2:00 pm.

“This event is critical to the well-being of the Latino community in East Los Angeles. The many exhibitors provide useful medical screenings and valuable information on the benefits of exercise and proper nutrition. For the last few years, we have held this event to coincide with the Farmers’ Market, where a wide assortment of fruits and vegetables can be bought at nominal prices,” said Martin Castro, MAOF’s President and CEO.

¡Vive tu vida! Get Up! Get Moving!® demonstrates the power of culture, family, and community to promote better health for all. Made possible by an extraordinary group of partners and volunteers, the Los Angeles event will feature free flu shots and health screenings, including blood pressure, cholesterol, kidney disease, derma scan, HIV/STI, vision, and dental screenings. There will also be activities for the whole family including tennis clinics, free haircuts, aerobics, rock wall climbing, a Zumbathon and face painting for kids, and healthy cooking demonstrations. Participants will also have the chance to win raffles and giveaways, enjoy healthy snacks, experience folkloric performances, and much more.

"The support we receive from Newman’s Own Foundation and the Healthy Americas Foundation allows us to serve 25,000 people at community family health events this year, like the one this weekend in Los Angeles,” said Dr. Jane L. Delgado, President and CEO of the National Alliance for Hispanic Health, the nation’s leading Hispanic health advocacy group, and author of The Latina Guide to Health and the Buena Salud® Guide book series.

“We are proud to support the National Alliance for Hispanic Health in providing community-based health and nutrition outreach,” said Robert Forrester, president of Newman’s Own Foundation. “One of the Foundation’s priorities is the support of nonprofits whose focus is on nutrition, and ¡Vive tu vida! Get Up! Get Moving!® works to address a broad range of needs on the local level.”

All participants of ¡Vive tu vida! Get Up! Get Moving!® Los Angeles will be eligible to register for the National Alliance for Hispanic Health’s Buena Salud® Club. This membership club is designed to promote healthy lifestyles by providing year-round reliable and confidential health information and provider referrals at no cost.


About the Mexican American Opportunity Foundation (MAOF)
The Mexican American Opportunity Foundation is a non-profit, community-based organization that was established in 1963 in order to serve low-income individuals and families across California. From its humble origins as a grassroots organization to its current standing as one of the premier providers of comprehensive human services in the United States, MAOF empowers individuals and families to achieve the American Dream through a wide array of resources and programs. The mission of MAOF is to provide for the socioeconomic betterment of the greater Latino community of California, while preserving the pride, values and heritage of the Mexican American culture. This is accomplished through programs in early childhood education and family services, job training, financial literacy, and senior lifestyle development. For more information visit

About the National Alliance for Hispanic Health
The Alliance is the nation’s foremost science-based source of information and trusted advocate for the health of Hispanics in the United States. The Alliance represents thousands of Hispanic health providers across the nation providing services to more than 15 million each year, making a daily difference in the lives of Hispanic communities and families. For more information, visit or call the Alliance’s Su Familia National Hispanic Family Health Helpline at 1-866-783-2645.

About ¡Vive tu vida! Get Up! Get Moving!®
In its seventh year, ¡Vive tu vida! Get Up! Get Moving!® is the premier national family physical activity and healthy lifestyle event series in the nation. These family-oriented events are organized by leading Hispanic community-based organizations and are tailored to the interests and cultures of each community. In 2013, ¡Vive tu vida! Get Up! Get Moving!® events are being held in Albuquerque, NM; Chicago, IL; Dallas, TX; Houston, TX; Kennett Square, PA; Los Angeles, CA; New York, NY; Phoenix, AZ; Brownsville, TX; and, San Diego, CA. The National Alliance for Hispanic Health and the Healthy Americas Foundation present the series, along with its national supporter, Newman’s Own Foundation, national media partner, Univision Communication’s Salud es vida, and national partners, the Embassy of Mexico, and the United States Tennis Association. For more information call 1-866-783-2645, and visit or the event’s Facebook page at

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Abigail Hernandez
National Alliance For Hispanic Health
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Isaias Hernandez
Mexican American Opportunity Foundation
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