Icebug is making a substantial commitment to this sport and this fits in perfectly with the passion of the brand, which is to allow people to explore their passion no matter the sport or activity.
New York, NY (PRWEB) September 26, 2014
Icebug USA, Inc, a subsidiary of Icebug AB headquartered in Gothenberg, Sweden, one of the fastest growing global footwear companies in the trail and off-trail categories, today announced partnerships with the Obstacle Course Racing World Championships and OCR Warrior, a rapidly growing web/television show. These alliances formally mark Icebug’s entry into the sport of Obstacle Course Racing, one of the fastest growing participatory sports in the world.
As part of the partnership, Icebug will immediately become the official shoe of the Obstacle Course Racing World Championships (OCRWC) and OCR Warrior, which allows Icebug to share their high-quality footwear lineup with some of the best and most passionate obstacle course racers in the world.
"When we created the OCRWC, we made a commitment to ourselves that we would only partner with companies that offer high quality products while also operating with the highest level of integrity,” said OCRWC Founder Adrian Bijanada. “Icebug emphatically hits both those marks and we are thrilled to be able to offer their products to some of the best athletes in the world.”
Icebug will also be the official footwear sponsor of OCR Warrior, the first head-to-head obstacle racing show.
“I was immediately impressed by the quality, grip and fit of Icebug footwear, and we’re thrilled to have a partner that is as passionate about the sport of OCR as we are," said OCR Warrior Producer Brett Stewart. "We’re confident that as more athletes get to try out these fantastic shoes, the Icebug brand will burn like wildfire throughout this sport.”
"We are excited about this strategic partnership with both OCR Worlds and OCR Warrior" says Evan Wert, President of Icebug USA. "Icebug is making a substantial commitment to this sport and this fits in perfectly with the passion of the brand, which is to allow people to explore their passion no matter the sport or activity."
As part of these partnerships, Icebug footwear will be available for purchase at the OCRWC on October 25 & 26th, and will also be featured on OCR Gear, the world’s first online retailer focused specifically on Obstacle Course Racing gear and apparel.
About the OCR World Championships:
The OCR World Championships, announced in December 2013, is the first truly independent championship event designed to celebrate the athletes in the burgeoning sport of obstacle course racing. The race will be held on October 25th & 26th, 2014 in Cincinnati, OH. It will be one of the most diverse competitive events in the sport with over 16 racing categories including elite, age-group, and team competitions, and will feature over 50 categories for cash and prizes for athletes. For more information, visit http://ocrworldchampionships.com.
About OCR Warrior:
OCR Warrior is the first reality show based Obstacle Course Racing and is scheduled for 24 weekly episodes in 2014. It is the world’s only head-to-head obstacle course challenge, where two athletes battle it out on a one-mile course designed to challenge their skill, strength, and stamina. All episodes are available for free on MudRunGuide.com and OCR.tv.
Icebug is a Swedish shoe brand that started to challenge the global footwear giants back in 2001. Icebug is driven by innovation, creativity and integrity – a passion for making functional and stylish footwear. Read more about us at http://www.icebug.com.