Baby Swimming: Konfidence Star in JOHNSON’S® BABY New TV Advert

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JOHNSON’S® BABY, whose products have been trusted by mums for over 100 years, has chosen Konfidence to be its swimming affiliated partner for its new Baby Club.

To launch the JOHNSON’S® BABY CLUB, a series of high-profile television adverts are currently being aired across terrestrial TV. Aimed at parents with babies and young children the advertising campaign promotes Konfidence and other selected partners as part of it its ‘swim, play, read and care’ member rewards programme.

James Thomas, Operations Director at Konfidence, Europe’s leading designer of swimming products for babies and children, said: “This is an exciting opportunity for us to be part of a significant campaign that focuses on baby development and we are delighted to be affiliated with JOHNSON’S® BABY alongside other trusted parenting brands.”

JOHNSON'S® BABY CLUB rewards parents with books, toys, activities and treats that contribute to a baby’s development as they learn and grow. To make things easy, the Baby Club is divided into four key areas of a baby’s development – Swim, Play, Read and Care – and each feature quality rewards that have been carefully chosen by JOHNSON’S® BABY.

Konfidence’s award-winning products feature in the Baby Swim Club, where rewards have been selected specifically to help mums introduce their baby safely to water while having fun splashing around!

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James Thomas
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