Coated Paper Procurement Category Market Research Report from IBISWorld has Been Updated

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Although buyers of coated paper have a limited number of substitutes to use as leverage in negotiations, they have plenty of competitively priced options from which to choose during the purchasing process due to the market's low concentration and high level of competition. For these reasons and to help procurement professionals make better buying decisions faster, business intelligence firm IBISWorld has updated a report on the procurement of Coated Paper in its growing collection of procurement category market research reports.

IBISWorld industry market research
Price growth is expected to accelerate due to rising industrial production and continued increases in the price of paper in the three years to 2017

Buyers in the coated paper market have a relatively high level of purchasing power, indicated by a buyer power score of 3.9 out of 5. IBISWorld market research analyst, Jesse Chiang, says, "Low market share concentration exists in the market due to the costly nature of distributing coated paper over a long distance." This factor has kept any single supplier from dominating the market. Minimal concentration and high competition benefits buyers because it allows for a wide network of regional and national suppliers of coated paper. Also, high competition limits the ability of suppliers to increase prices significantly, despite rising input costs and growing demand.

"In addition, the commoditized nature of the product contributes to low product specialization and minimal differentiation across coated paper supplies," says Chiang. Consequently, there is a wide range of suppliers capable of satisfying specific buyer requirements. Major market vendors include Avery Dennison Corporation, MeadWestvaco Corporation and Weyerhaeuser Company. Buyers can leverage the large number of satisfactory suppliers to seek lower prices and better service. Furthermore, there are low monetary costs for buyers to switch suppliers, contributing to greater buyer purchasing power. If buyers do not receive the desired price or level of service from one coated paper supplier, they can simply switch to another supplier without risking much in terms of quality or cost.

Buyers lose some negotiating power over the limited availability of substitutes in the market. While there are direct alternatives to various applications of coated paper, these substitutes can be costly to buyers. This factor limits buyers' ability to use a substitute product if the buyer finds prices, negotiating conditions, or level of service to be unsatisfactory. Buyers are likely to have to spend more to switch to another product. Still, overall negotiating conditions are favorable to buyers, and buyers should take advantage of the significant leverage when purchasing coated paper. For more information, visit IBISWorld’s Coated Paper procurement category market research report page.

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IBISWorld Procurement Report Key Topics

This report is intended to assist buyers of coated paper used in paper packaging, such as beverage and food boxes, as well as in labeling, printing and publishing services. Coated paper is used in printed materials requiring high-gloss sheets, including annual company reports, high-end brochures, catalogs, magazines, direct-mail advertisements and labels. Coated paper is also used in various shipping and packaging applications.

Executive Summary
Pricing Environment
Price Fundamentals
Benchmark Price
Pricing Model
Price Drivers
Recent Price Trend
Price Forecast
Product Characteristics
Product Life Cycle
Total Cost of Ownership
Product Specialization
Substitute Goods
Quality Control
Supply Chain & Vendors
Supply Chain Dynamics
Supply Chain Risk
Competitive Environment
Market Share Concentration
Market Profitability
Switching Costs
Purchasing Process
Buying Basics
Buying Lead Time
Selection Process
Key RFP Elements
Negotiation Questions
Buyer Power Factors
Key Statistics

About IBISWorld Inc.
IBISWorld is one of the world's leading publishers of business intelligence, specializing in Industry research and Procurement research. Since 1971, IBISWorld has provided thoroughly researched, accurate and current business information. With an extensive online portfolio, valued for its depth and scope, IBISWorld’s procurement research reports equip clients with the insight necessary to make better purchasing decisions, faster. Headquartered in Los Angeles, IBISWorld Procurement serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit or call 1-800-330-3772.

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Gavin Smith
IBISWorld Inc.
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