Despite falling input prices, the price of video projectors has risen slightly because of rising commercial demand trends in the three years to 2014
Los Angeles, CA (PRWEB) September 26, 2014
Video projectors have a buyer power score of 4.0 out of 5. This score reflects positive market conditions for buyers. Although prices have been increasing during the past three years, the pace of growth has been slow. Slow price growth is largely the result of high levels of competition in the video projector market. Although the market has a medium level of market share concentration (based on the top four suppliers' share of total market revenue), several other large manufacturers operate in this space. Several multibillion dollar companies manufacture video projectors, resulting in aggressive competition among suppliers. Suppliers often compete on price, ultimately slowing growth in video projector prices.
“Buyers further benefit from the overall low level of specialization of video projectors,” according to IBISWorld business research analyst Kevin Young. While projectors have a wide range of features and certain models meet more specialized needs, video projectors are, for the most part, mass-produced. These products are typically not customized for each buyer. Because of the lack of specialization, buyers can more easily compare features and prices between suppliers. Competition is strong in the video projector market. Although the top four suppliers (Hitachi Ltd., Sony Corporation, Panasonic Corporation and Dell) account for nearly half of the market, other suppliers still have a significant and growing presence in the market. Buyers benefit from price-based competition and the large number of options available.The large number of options available and wide range of prices allow buyers to select a product that best meets their needs within budget. In addition, low switching costs give buyers greater flexibility when selecting new suppliers. Buyers are not locked into purchases and can easily switch to a different brand if desired.
Negotiation power is somewhat diminished by the lack of substitutes for video projectors. “Other methods of presenting material and displaying content exist, but projectors have the ability to display video while also having the flexibility to display content at different sizes. Projectors are also more portable than substitutes such as TVs. Thus, buyers that need the capabilities of a projector generally do not have alternatives. Nevertheless, slow price growth and high competition result in positive purchasing conditions for buyers,” says Young. For more information, visit IBISWorld’s Video Projectors procurement category market research report page.
Follow IBISWorld on Twitter: https://twitter.com/#!/IBISWorld
Like IBISWorld on Facebook: http://www.facebook.com/pages/IBISWorld/121347533189
IBISWorld Procurement Report Key Topics
This report is intended to assist buyers of video projectors for business use. Video projectors are used to project images from a video signal onto a projection screen during meetings or conferences. This report does not include nonvideo projectors, such as slide or overhead projectors.
Executive Summary
Pricing Environment
Price Fundamentals
Benchmark Price
Pricing Model
Price Drivers
Recent Price Trend
Price Forecast
Product Characteristics
Product Life Cycle
Total Cost of Ownership
Product Specialization
Substitute Goods
Regulation
Quality Control
Supply Chain & Vendors
Supply Chain Dynamics
Supply Chain Risk
Imports
Competitive Environment
Market Share Concentration
Market Profitability
Switching Costs
Purchasing Process
Buying Basics
Buying Lead Time
Selection Process
Key RFP Elements
Negotiation Questions
Buyer Power Factors
Key Statistics
About IBISWorld Inc.
IBISWorld is one of the world's leading publishers of business intelligence, specializing in Industry research and Procurement research. Since 1971, IBISWorld has provided thoroughly researched, accurate and current business information. With an extensive online portfolio, valued for its depth and scope, IBISWorld’s procurement research reports equip clients with the insight necessary to make better purchasing decisions, faster. Headquartered in Los Angeles, IBISWorld Procurement serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com or call 1-800-330-3772.