Chango Boosts Sales and Operations In Canada

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Google, Facebook and Yahoo! Veterans Join as Market for Programmatic Advertising Grows

Chango (http://www.chango.com), the only programmatic advertising company powered by live profile technology, announced an expansion of their head office in Toronto with senior hires in sales and operations in response to market growth for programmatic.

  • Riaz Sheikh joins Chango as sales director. A 20-year sales veteran, Sheikh’s most recent roles include director of business development at EyeReturn Marketing, where he assisted in growing their RTB presence amongst top-tier brands, and senior sales executive at Rocket Fuel, where he helped launch the Canadian office. He has also held senior sales roles at Yahoo! Canada, Travelzoo and Yellow Pages Inc.
  • Christy Varicat has been hired as senior manager, Client Development. Varicat has 13 years in digital, the past 8 of which have been at Google. Most recently she worked in Peru building agency relationships. Before Peru, she worked for Google in Toronto, where she assisted fortune 100 clients reach their goals and drive sales and product innovation.
  • Lisa Zhang has come onboard as a data scientist from Facebook, where she was part of the data science team. Zhang also founded her own data visualization startup, called Polychart and has also been at various venture-backed startups in California.

Chango is undergoing a period of rapid growth to meet the growing demand among marketers for programmatic advertising. The company works with some of the largest financial, telecom and retail institutions across Canada.

More than 100 employees are located in the downtown Toronto office, where the company recently doubled its office space.

Recently, the company announced that Keith Lorizio, former vice president of US sales for Microsoft, has joined as chief revenue officer.

“This is an exciting time to be in digital,” said Chris Sukornyk, CEO and founder of Chango. “Marketers are realizing the potential of programmatic when you have the right partner with the right technology. Riaz, Christy and Lisa will be important members of the Chango team. Their hires reflect our client-focused culture and unique data offering.”

About Chango

Chango is a programmatic advertising company, purpose-built for the marketer. Chango uses exclusive intent data and technology to create relevant and timely advertising campaigns that produce rich customer insights. The company’s unique live-profile technology makes intent data available faster than anyone else to help clients efficiently build brand awareness, acquire new customers and retarget site visitors. Chango works with more than 60 of Fortune 500 marketers and companies such as eBay, Sears, Clorox, Sprint and Toyota. To find out more, visit http://www.chango.com.

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Ben Plomion
Chango
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