APT’s Annual Test & Learn Best Practices Summit Draws Record Attendance to the Mayfair Hotel in London

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Dozens of executives from across the UK and Europe gathered to discuss how they can leverage Big Data to make better business decisions across their enterprises

On Wednesday, 24 September, APT’s 3rd Annual Test & Learn Best Practices Summit - Europe convened dozens of executives from across the UK and Europe at the Mayfair Hotel to discuss how they can leverage Big Data to make better business decisions across their enterprises. Attendees represented over a dozen industry-leading companies, including Anheuser-Busch InBev, ASDA, Boots, Costa, Signet, and others.

APT Chairman Jim Manzi opened the summit with a keynote address focused on the transformative nature of “business experiments” in today’s economy, highlighting that the growing usage of testing in the business world is shifting it from the innovation stage to one of early adoption. He outlined four key trends that are driving the need for companies to scientifically test new ideas before rolling them out: the continued expansion of Big Data, the growth of cloud-based technologies, the rise of the omni-channel enterprise, and further globalisation. Manzi concluded his presentation by stating that “organisations that prioritise predictive analytics as a core capability will achieve significant competitive advantage and generate outsized returns for shareholders.”

In addition to the keynote address, attendees participated in networking events and interactive breakout sessions, covering topics such as:

  • Uncovering best practices for test analysis
  • Leveraging customer data in restaurants and consumer-facing industries to shape innovative menu and assortment decisions
  • The important trade-offs that need to be made when managing test capacity
  • How testing analytics can drive value for promotional planning and space optimisation in retail
  • Using Test & Learn to make the right promotion decisions
  • Advanced segmentation and modelling concepts

APT will host its flagship conference in Washington, D.C. on May 3, 2015. For more information about APT, visit: http://www.predictivetechnologies.com.

About APT

APT is the world’s largest purely cloud-based predictive analytics software company. APT’s Test & Learn software is revolutionising the way Global 2000 companies harness their Big Data to accurately measure the profit impact of pricing, marketing, merchandising, operations, and capital initiatives, tailoring investments in these areas to maximise ROI. APT’s client portfolio includes Walmart, Starbucks, Procter & Gamble, Boots, Hilton Hotels, T-Mobile, and over 100 other global leaders. APT has offices in Washington, D.C., San Francisco, Bentonville, London, Taipei, and Tokyo. Visit http://www.predictivetechnologies.com to learn more.

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Cathy Baker
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