American Medical ID and Alzheimer’s Foundation of America Team up to Increase Awareness about Alzheimer’s Disease and Related Dementias

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Portion of proceeds from ID jewelry sales will support foundation’s care-related mission.

medical IDs
Such a tool can be a vital means of identification since research shows that 60 percent of people with dementia become lost at some point during the progression of the disease

American Medical ID and the Alzheimer’s Foundation of America (AFA) announced a collaborative agreement to raise awareness about Alzheimer’s disease and related dementias, and the importance of wearing medical IDs for people with these brain disorders.

American Medical ID will donate 20 percent of retail sales generated by AFA to the foundation to support its efforts to provide care for individuals with dementia and their families. The ID bracelets and necklaces can be purchased via AFA’s e-store ( or American Medical ID’s website.

A medical ID engraved with the person’s name, an emergency contact, and medical conditions provides valuable information to emergency responders. In the case of Alzheimer’s disease and related illnesses, such a tool can be a vital means of identification since research shows that 60 percent of people with dementia become lost at some point during the progression of the disease. Symptoms such as memory loss and confusion put them in harm’s way if not found quickly and returned to safety.

“Our vision is to see an emergency ID on every person who needs one, which means we often educate about the importance of wearing an ID,” said Rick Russell, president and CEO of American Medical ID. “For people with Alzheimer’s disease and other forms of dementia who may not be able to communicate during an emergency, a medical ID is critical.”

Charles J. Fuschillo, Jr., AFA’s president and CEO, called wandering and becoming lost “a real risk” among people with Alzheimer’s disease and related dementias.

“Families need to be proactive and take steps to safeguard their loved ones so they are not exposed to potentially life-threatening situations,” Fuschillo said. “Should a person become lost, identification jewelry is essential in helping to ensure he or she realizes a happy and safe homecoming.”

Among the product selection are IDs with clasps that require two hands to remove, making it more difficult for people to remove; and jewelry with charms in teal—the international color of Alzheimer’s disease.

An estimated 5.1 million Americans have Alzheimer’s disease, and between one and four family members provide care for the individual with the disease.

“American Medical ID recognizes that with the rising incidence of this brain disorder, social services and advocacy programs like those offered by the Alzheimer’s Foundation of America are vital,” Russell said.

About American Medical ID
American Medical ID provides simple, inexpensive, yet vital tools that help people receive the best care and live safe, independent lives. For more than 20 years, we have served the medical community and the public at large by offering a wide selection of medical ID jewelry that, in an emergency, allow medical professionals to give prompt, precise treatment. Founded by Rick Russell, president and CEO, American Medical ID is based in Houston, Texas.

About Alzheimer’s Foundation of America
The Alzheimer’s Foundation of America, based in New York, is a national nonprofit organization that unites more than 1,700 member organizations nationwide with the goal of providing optimal care and services to individuals confronting dementia, and to their caregivers and families. Its services include a toll-free hot line, staffed by licensed clinical social workers; educational materials; a free quarterly magazine for caregivers; and professional training, along with teen- and college student-specific divisions. For more information about AFA, call toll-free 866-232-8484, visit, follow us on Twitter, Facebook or LinkedIn.

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Amanda Beck
since: 02/2009
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