WordSouth's StoryConnect conference provided valuable learning, networking opportunities for electric and telecom companies

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Attendees of the first annual StoryConnect conference, hosted by WordSouth — A Content Marketing Company, learned ways to communicate their company stories to customers.

The response from communicators and managers who attended StoryConnect has been overwhelmingly positive,” says Stephen V. Smith, founder and president of WordSouth.

WordSouth is celebrating the success of its first annual StoryConnect conference, which presented both networking and learning opportunities for attendees in the rural telecommunications and electric utility industries.

“The response from communicators and managers who attended StoryConnect has been overwhelmingly positive,” says Stephen V. Smith, founder and president of WordSouth. “They came away with lessons on using the power of storytelling to engage with their customers and market their services — lessons they can put to work immediately at their companies.”

The conference featured speakers from the utilities industry such as Laura Withers, director of communications with NTCA-The Rural Broadband Association, and Danna Bailey, VP of corporate communications with Chattanooga EPB.

Additional speakers included professional from other fields, such as Tory Johnston, vice president of marketing for Chattanooga Bakery (MoonPie), and Ashley Danford, brand manager at Tennessee Stillhouse.

“Hearing from marketers outside of the telecom industry was of great value,” commented one of the attendees. “We can gain tools and new strategies from companies outside of the industry.”

Topics discussed at StoryConnect included: how social media can turn customers into advocates, why a rich history is a great foundation for telling stories and advancing your brand; and ideas for marketing cutting-edge services.

The conference took place at The Chattanoogan, an award-winning hotel in the city’s downtown. A highlight of the conference was a dinner and networking event at the Tennessee Aquarium, which included a self-guided tour of the facility’s River Journey.

“The conference was well organized and had a great variety of subjects for sessions,” commented another attendee. “I enjoyed this conference very much.”

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WordSouth engages the power of content marketing to help rural utilities connect with their communities. The company produces custom content, such as magazines, brochures, annual reports and bill inserts, through an all-encompassing approach that saves clients both time and money. For more information about WordSouth, visit the company website at http://www.wordsouth.com.

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