Shields Health Care Group Selects Calypso Communications for Website Redesign

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Calypso Developing Responsive, Mobile-Friendly Website for Diagnostic Imaging Provider

Calypso Communications

Calypso provides creative, insightful web solutions that will resonate with customers and provide an improved patient experience.

Calypso Communications, an integrated, full-service public relations, marketing, and creative design firm, was selected by Shields Health Care Group for a comprehensive redesign of its website to improve customer experience for patients and referring physicians. Shields is New England's largest network of diagnostic imaging centers, offering state-of-the-art MRI, PET/CT, and radiation oncology services at more than 25 locations and through several hospital partnerships.

“Shields has earned a reputation for superior imaging technology and interpretation, but we're also known for our commitment to quality customer service – and our interaction with customers often begins on our website," said Lisa Campisi, director, marketing and communications, Shields Health Care Group. "Calypso provides creative, insightful web solutions that will resonate with customers and provide an improved patient experience."

Calypso will leverage its broad healthcare and technology industry expertise to create a mobile-friendly website with improved navigation, enhanced web copy, and easily accessible information that will improve customers’ online experiences.

“A health care provider such as Shields needs a website that fully represents the scope of its innovation and expertise in a clear, convenient format – regardless of the device you are using," said Mike Texiera, Calypso’s vice president and creative director. "As more and more consumers use mobile devices to access the Internet, it’s vitally important for companies to have responsive websites to provide a better user experience and stay ahead of the competition."

About Calypso Communications
Calypso Communications is an award-winning, integrated strategic marketing, public relations, and creative agency based in Portsmouth, NH, north of Boston. Highly sought after on a national level for its seasoned insight and perspective, Calypso effectively manages—and, when necessary, fundamentally transforms—client communications, engaging audiences crucial to driving business. Current Calypso clients include prominent national and global organizations engaged in private equity, healthcare, medical device, power services, renewable energy, utility, and sustainable agriculture sectors. For more information, visit http://www.calypsocom.com.

About Shields Health Care Group
Shields Health Care Group is a family-owned business and was New England’s first independent MRI provider more than 25 years ago. Today, Shields has more than 30 locations, all ACR accredited, throughout Massachusetts, and strong partnerships with some of the top healthcare and technology providers in the country. Shields provides a diverse service offering of MRI, Radiation Oncology, PET/CT and ProCare equipment maintenance. It is the Shields focus, experience and commitment that have helped the company grow to be the largest and most technically advanced network of medical imaging and treatment facilities in New England.

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Tiffany Nelson
Calypso Communications, LLC
(603) 431-0816
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