Adweek Recognizes Softway Solutions’ Stop-Motion Animators in Top 10 Artists Doing Brilliant Work for Brands on Vine

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Frank Danna and Hunter Harrison are featured in Adweek’s list, Top 10 Stop-Motion Artists Doing Brilliant Work for Brands on Vine. The list was compiled by Niche, a company who connects social media content creators with brands, and published on September 24, 2014.

"Stop motion animation has become an incredibly attractive way of advertising for brands and marketers who are increasingly turning to micro advertisements to reach mobile users," explained Rob Fishman, co-founder of the technology platform Niche.

As the founders of Softway’s social media team parabox creative, Danna and Harrison have been engaged and in love with Vine since the first day it hit the market. The two social media enthusiasts connected over Twitter and bonded over their passion for creating stop-motion animations for brands with the Vine platform.

Parabox creative was formed in early 2014 and acquired by Softway Solutions in April of 2014. The mobile-focused content created by Danna and Harrison fit right into the talent pool at Softway Solutions.

Today, parabox has created micro-content for countless brands including Samsung Mobile, The Home Depot, Nintendo and eCommerce luxury site, BrianGavinDiamonds.com. The demand for Softway Solutions' stop-motion animation service is growing and expanding to Instagram, SnapChat and can be seen on the ESPN2’s Colin’s New Football Show at 9 a.m. ET on Sundays.

Full article from Adweek can be found here.

Softway Solutions is an interactive marketing agency delivering seamless digital integrations since 2003 and currently employs over 200 full-time staff members in Houston, Texas, USA and Bangalore, India. Offering services such as multimedia, graphic design, software development and internet marketing the company focuses on providing digital products that drive profitability. This attention to maximizing return on investment has served as a key element of Softway Solutions' growth; the company has been named one of Houston Business Journal’s “Fast 100” in both 2011 and 2012.

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Kristen Gerner - Communication Director
Softway Solutions, Inc.
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