Zurple Introduces $49 Real Estate Lead Conversion Software for Zillow & Trulia Agents

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Zurple, the leading provider of real estate lead nurturing and conversion software, expands package offering to include low-cost monthly plan. The software enables agents to meet prospect communication expectations and leverage data insights to increase client conversions.

With the introduction of an affordable solution for Zillow and Trulia customers, Zurple can provide cutting edge, effective lead management solutions to more agents than ever before.

Today, Zurple, Inc. (zurple.com) announced the launch of a new $49 per month software package. The new package provides access to Zurple’s intelligent lead conversion software and integrates with Zillow and Trulia’s lead generation technologies. The integration allows agents to seamlessly import new leads generated through Zillow Premiere and Trulia Pro directly into Zurple’s lead nurturing system. The new offering comes less than a year after Zurple was named one of two founding partners of Zillow’s Tech Connect program.

Zurple was co-founded by two brothers, Tom and Ryan Owen, who discovered a massive business challenge that agents and brokers face on a daily basis while prospecting for new clients. Tom, an active Real Estate Broker in Coronado, California, found himself with a growing pile of leads who weren’t ready to speak to an agent yet but who also weren’t responsive to generic ‘drip’ emails over time. Thus, they went untapped. Inspired to find a solution, Ryan and Tom set out to develop a platform that effectively nurtures leads throughout all stages of the decision making process, simplifies the tedious task of prospecting for leads and effectively nurtures incoming leads that aren’t transaction ready.

Zurple is that solution. Today, thousands of agents are using Zurple’s software and are experiencing tremendous success. The software is designed to solve two major problems that agents and brokers face on a daily basis. First, data shows that 78% of today’s consumers expect a response to form fills and emails within 30 minutes or less – a daunting statistic for busy agents. Zurple’s software sends out personalized, automated messages to all new prospects within five minutes of the lead being entered into the system. Second, the robotic or canned drip email marketing that many agents rely on to communicate with leads have been shown to produce very poor results over time. Zurple’s system intelligently analyzes all lead activity and composes personalized messages that include relevant real estate data known as Insights™. The data consists of things like pricing updates on a home the lead has expressed interest in or historical appreciation rates for homes versus condos in a geographic area where the lead has searched for both types of properties.

Robert Schulte, CEO of Zurple, said, “We understand that every agent has a different marketing plan and a different budget. With the introduction of an affordable solution for Zillow and Trulia customers, Zurple can provide cutting edge, effective lead management solutions to more agents than ever before.”

About Zurple
Zurple sparks and automates the critical engagement between real estate agents and their incoming leads. The software enables agents to deliver timely, personal, relevant, and insightful communication to their prospective clients in a way that's both flexible and scalable - meeting the needs of each and every unique transaction cycle. To learn more about Zurple’s software or pricing options, please visit: http://www.zurple.com.

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Eddie Earnest
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