Announces Launch of Highly-Focused Industrial Oven Website

Share Article announced the launch of a new website that offers consulting services and low-pressure sales of industrial ovens and custom equipment built by Reliant Industrial Ovens for popular curing, drying, finishing, and heat treating tasks.

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Logo of Reliant Industrial Ovens

Instead of compiling a confusing array of product photos and ambiguous performance claims, is the first site in the industrial oven market to approach online equipment sales as if it’s being done face-to-face. ( announced the launch of a website that offers consulting services and custom industrial ovens for popular curing, drying, and heat treating tasks. The site is unique because it features modular equipment that can easily be scaled for use with products and materials of widely varied sizes and shapes. The site’s people-friendly approach to attracting small and mid-sized businesses is designed to appeal to site visitors that have been overwhelmed by the technical jargon and exhaustive product catalogs used by existing industrial curing equipment web sites. will target new businesses, as well as facilities interested in expanding their existing capabilities. The site will focus on visitors that are seeking a combination of high-performance equipment and friendly, low-pressure sales support. It will be operated by Mr. Chris Davis and will feature equipment built by Reliant Industrial Ovens, an off-shoot of Reliant Finishing Systems, an established equipment builder for the powder coating market (

Mr. Davis, the past president of NorAM Inc., an innovative manufacturer of finishing equipment for wet painting applications, thinks the new site will quickly generate impressive results. Mr. Davis has relocated his offices to Tuscaloosa, Alabama in order to have easy access to Reliant’s Somerville, Alabama manufacturing facility.

“As a business owner and equipment buyer, one thing I’ve seen when dealing with equipment vendors is that the more removed they are from the actual source of the product, the less impressive their level of support. I’ll be at the factory weekly, working with manufacturing and tech support managers to assure that my customers have an overwhelmingly positive experience,” he said.

Mr. Davis also has a very clear picture of what will make his new website stand out in a somewhat crowded market. “Instead of compiling a confusing array of product photos and ambiguous performance claims, is the first site in the industrial oven market to approach online equipment sales as if it’s being done face-to-face. We establish a dialog with potential customers and help them accurately define their needs. We don’t just trot out a price. Starting with the look and feel of the site, we’ve given extra attention to seeing things from the customers’ perspective,” he said.

“We’re also putting a great deal of energy into the service side of our business. When they deal with a local distributor, oven buyers like the fact that they can get things like helpful advice, warranty support, and preventative maintenance services after the sale. By utilizing a team of factory-certified technicians from across the U.S., we can give the same level of support even though our office may be hundreds of miles away from a customer’s factory,” he added.

Ms. Nicole Beachum, a project manager and partner at Uptick Marketing, the creators of the new website, commented, “It’s great to see companies in the capital equipment industry, like Reliant, utilizing the Internet to help educate buyers before the purchase. We are thrilled to be part of the Reliant team and look forward to seeing the website used to leverage relationships with clients.”

The website is fully operational and offers hundreds of industrial oven, blasting enclosure, wash station, environmental room, paint booth, and automated systems configurations.

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